Catherine Barba: "We are in a broken world".
"The world is changing faster than ever. With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and business angel, talks about the world in which we find ourselves, a world that, in her opinion, "is in rupture". The changes we are experiencing today force us, in her opinion, to understand the world that [...]
Challenges for sports sponsorship in the face of digital transformation
Sponsorship, like the rest of the Marketing-Mix tools, is also facing powerful challenges in the face of the digital transformation in which we are immersed. Due to the great changes we are experiencing in terms of the way in which sporting events are communicated and reported, sponsorship is perhaps at a difficult crossroads, as, in the face of the digital [...]