PROA Comunicación reinforces its digital identity with a new, more accessible and innovative website
The strategic communication and public affairs consultancy takes a step forward in its evolution and offers a digital experience that reflects its personality and facilitates access to its services PROA Comunicación, a consultancy firm specialising in strategic communication and corporate reputation and public affairs, presents its new website as part of its commitment to [...]
Juan Ramón Corpas -- Communication: an exercise in funambulism
Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients in order to make it easier for the journalist to [...]
Antonio García Villanueva -- Microinfluencers: what are they and how to use them in communication?
Antonio García Villanueva, Senior Consultant at PROA, analyses for an article in TOP Comunicación that 2021 could be the year of the micro-influencers as they have more credibility than media influencers. The evolution of the digital era has brought new consumer and influencer profiles. Companies, aware of this new panorama, have been using microinfluencers for years [...]