Lucía Casanueva -- Listening to be
PROA's managing partner, Lucía Casanueva, gives her own perspective on the concept of listening in this article published in El Diario Montañés. All of us reading this have friends who talk, and friends who listen. The former are interesting for an uncomfortable meal. The latter are essential for a [...]
Aristotle and communication
To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why people should believe what you [...]