Ismael Nafría: "Paying for information is today an irremediable option for the survival of the media".
Ismael Nafría, author of the book «The reinvention of The New York Times», has been advising media around the world for years. He knows the journalistic business well and the challenges faced by the media in these times of change and uncertainty. We take a look with him at some of the issues that are most [...]
Ignacio Tena: "Now everything goes online, paper is in a complicated moment".
BBVA's Director of Sponsorship and Content Communication, Ignacio Tena, said at the 10th edition of the Proa Communication Observatory: “Now everything is about the internet. Paper is going through a complicated time. On the internet, a small piece of information flies, it generates a lot of echo. With a simple tweet, we have made it clear that BBVA is negotiating [...]