Lucía Casanueva -- Elizabeth II and the empire of good communication
The managing partner of PROA, Lucía Casanueva, reflects in an article published in El Debate on the importance of communication for organisations in the context of the events held for the funeral of Elizabeth II. We have seen it in 3D since the death of Isabel II: the success of a public image has [...]
Roberto Ruiz Ballesteros -- Dispute communication: truth and appearance of the judicial process
Individuals and companies subject to legal proceedings face two problems. The first is caused by the investigation itself by prosecutors and magistrates and, above all, by its potential consequences. The courts must decide whether there is sufficient evidence to convict them and determine what the sentence should be, which represents a clear threat to the person who is [...]
Pablo de Villota -- Communication lessons that Formula 1 and Marc Gené could give to Alberto Garzón
It is not the first time that when the consumer affairs minister, Alberto Garzón, speaks, the bread rises. His declarations have on more than one occasion generated enormous controversy, from which he has defended himself by arguing that he was misinterpreted or, as in the most recent case, that his words were wrongly or incompletely transcribed. Granting him [...]
Pablo de Villota -- Fernando Alonso and the difficulties for sportsmen to succeed with their own clothing brand
Fernando Alonso has sold his clothing brand Kimoa's 70% to US company Revolution Brands to give it the international boost it needs. Kimoa, the sports-inspired clothing and sunglasses brand created four years ago, was struggling to get off the ground. Despite the impressive pull of the Spanish champion, the brand was only [...]
Pedro Rodríguez -- Afghanistan and the post-American world
Between the assault on the Capitol and the withdrawal from Kabul: the disturbing end of an era The withdrawal from Afghanistan is not what it seems. It is not a short-lived international news story, nor a distant event encapsulated 8,000 kilometres away. Nor should it be a new opportunity for politicians to give themselves a new lease on life.