Mobility and the return to the future
By Pablo de Villota, Director of Sports Sponsorship at PROA Comunicación In the sequel to the famous film ‘Back to the Future’, they made a leap in time from 1985 to 2015 and we have to admit that the scriptwriters were right in several things about how they predicted the world would be three decades later. However, in [...]
The microgrid revolution
Microgrids are revolutionising the energy sector with their ability to manage energy locally. Effective communication is a crucial factor in overcoming the challenges in their adoption and promoting their integration in the energy sector.
From energy transition to action
The renewable energy sector now has unprecedented importance on the political and industrial agenda of developed countries. However, although countries are making progress in energy diversification and security, this sector is not without its challenges. Price volatility, regulation in some cases, and resistance from certain stakeholders are slowing down […]
Alberto Mendoza -- The new renewable energy film
The discourses present in cultural products allow us to identify trends circulating in society and warn of changes in perspectives on different public issues. In the case of renewable energies, it is interesting to observe the role they play in recent successful series and films, and how companies characterising renewable energies are [...]