AIG - All Blacks Rugby sponsorship: an example of a success story
Recently it was announced that the sponsorship of AIG, the world leader in the insurance world, with the All Blacks, the best known and most emblematic team in the world of Rugby, was not going to be renewed. This news has caused a lot of impact as it is one of the most recognized sports [...]
The Challenges facing Sponsorship amid the Digital Transformation
Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult crossroads, because, unlike in the [...]