Valvanuz Serna Ruiz - The challenge for managers in business association communication
In the complex world of representing the interests of the productive fabric, the confederations, associations and employers' associations play a fundamental role in the representation and defence of the general and common interests of the business community in society, before the public administration, professional organisations and public and private institutions. This has been explained by [...]
Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry
In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of humanity, from space exploration to protecting borders and ensuring the security of the world's people.
Valvanuz Serna Ruiz -- A leg up in the capital through communication
Working in communications consultancy in the capital of Spain gives you access to large companies, to countless subsidiaries of multinationals and to the most representative associations, employers' associations, foundations and institutions in the country. So much so that on many occasions it seems that everything happens in Madrid and only in Madrid. And the [...]
-- "We are a boutique company with a multi-sectoral client portfolio".
The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, took part in an interview for mujeremprendedora on the occasion of the presentation of the company's new strategic positioning and visual identity. Could you tell us about PROA? PROA was founded in 2009 after the managing partners of the consultancy were working on a new strategic [...]
It won't be so much what the brands do as the soul they put into it when they do it
A recent Kantar survey asked more than 30,000 consumers in over 50 countries how they expect companies to act during the coronavirus pandemic. According to the study, 75% of respondents said that companies should not use this crisis opportunistically to promote their brand. By [...]
A call for optimism from senior management
Valvanuz Serna Ruiz, managing partner of PROA Comunicación, has participated in an interview for the #españanosepara initiative promoted by GT Linkers. Through this initiative, the voice and optimistic messages of managers and entrepreneurs who are a reference and example are disseminated, seeking to launch a positive message in the face of the situation that Spain and the world are going through [...]