BCG Report -- The growing demand for female digital talent
The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a huge opportunity by not reaching out to women more effectively. Women make up 36% of the workforce.
BCG Report -- Women are key to new ways of working and leading
Today's business environment demands new ways of working and leading, and, especially now, companies need leaders who are people-centred, empathetic and committed to communication, collaboration and teamwork. These skills have become more and more important in recent years, [...]
Paz Martín: "Whenever there is a crisis, women's rights slow down".
In this interview with PROA Comunicación, Paz Martín, president of BPW Madrid, analyses the position of women in the business world. She admits that “the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in 1930, are still very much in force due to the [...]
Is there hope for hope?
I never thought that the context in which I would write about boards of directors in Spain would be so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since in all humility I admit that I feel incapable of anticipating what the future will be [...]
Increasing the number of women entrepreneurs would grow the world economy by 5 trillion dollars.
An article published by Boston Consulting Group (BCG) states that, if there were an equal number of women and men entrepreneurs, global GDP could grow by approximately 3% to 6%, which would represent between 2500 and 5000 trillion dollars to the international economy. However, women entrepreneurs still need support [...].
Why do female STEM students find a career in Data Science unattractive?
According to the Boston Consulting Group and BCG GAMMA report “What's Keeping Women out of Data Science?”, almost 50% of female STEM students believe that Data Science is too theoretical and that corporate work in this discipline is still low impact. In addition, there is a feeling that Data Science presents a [...]
Proa Comunicación attends the XXVI edition of the FEDEPE Awards Ceremony
The Spanish Federation of Women Managers, Executives, Professionals and Entrepreneurs (Fedepe) presented this Wednesday the awards to all its winners in the XXVI edition of the Fedepe Awards, which distinguish the work of women in the sphere of economy, society and culture, and of the companies, entities and media that have been awarded the prizes.