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  • Blog
  • 27 March 2020
  • 1 min. reading time

Managing a digital crisis

Bárbara Yuste, Head of Digital Communication at Proa Comunicación, details how to manage a digital crisis. Transparency and speed are two essential factors in a scenario of crisis in the digital environment, especially in moments like the ones we are living these days. Companies and institutions have to be prepared today more than ever to fight effectively against any situation that could endanger their reputation. To this end, it is essential that action protocols are drawn up to prevent hasty decisions that could further spread the focus of conflict. Speed is vital, but without haste and lack of judgment.

In Proa Comunicación we help organisations to manage all kind of crises that may be triggered in the digital field with plans adapted to their needs, but always based on analysis, transparent communication and constant monitoring.

Financial awareness: the application of emotional intelligence in finance

"Lack of money is never a problem. Lack of money is simply a symptom of what is going on inside you". T. Harv Eker It is said that money does not buy happiness, but it does buy food, house, transport, leisure and serves to organize projects....

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- It's the citizens' fault

The Council of the Spanish Medical Association (OMC) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health workers and warns that September "generates a growing sense of fear and desolation due to the progressive increase of serious cases that threatens to...

  • Blog
  • 4 min. reading time

José Suárez de Lezo -- Cleopatra's pretext

"Mark Antony is a womanizer, a drunkard and a mere puppet of Cleopatra." The campaign of discredit launched by Octavian to end Mark Antony's political ......
  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- Interview with Marisa López Redondo, PhD in Biochemistry from IBV-CSIC

Dr. Piedrabuena interviews Marisa López Redondo, PhD in Biochemistry and head of the electron microscopy area at the IBV-CSIC Protein Synthesis Regulation Unit, about future research on proteins related to COVID-19. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

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  • Blog
  • 1 min. reading time

Ramón Tamames estimates a fall in Spanish GDP of 13% (and III)

In the third and last article of the series, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, estimates the extent of the recession in Spain, and analyses the policies that are being implemented in the...

  • Blog
  • 3 min. reading time

A discreet monarch, prepared and with a high state sense

For those of us who have represented Spain, and all its political and cultural expressions, as well as its varied economic interests, we have had to learn -because one is not born with this capacity- to speak -independently of our ideas- of these expressions, with neutrality in political controversies; to...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.