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Managing a digital crisis

Bárbara Yuste, Head of Digital Communication at Proa Comunicación, details how to manage a digital crisis. Transparency and speed are two essential factors in a scenario of crisis in the digital environment, especially in moments like the ones we are living these days. Companies and institutions have to be prepared today more than ever to fight effectively against any situation that could endanger their reputation. To this end, it is essential that action protocols are drawn up to prevent hasty decisions that could further spread the focus of conflict. Speed is vital, but without haste and lack of judgment.

In Proa Comunicación we help organisations to manage all kind of crises that may be triggered in the digital field with plans adapted to their needs, but always based on analysis, transparent communication and constant monitoring.

Dolors Marco -- When specialisation is a guarantee of security and confidence

There are areas in which one only enters if one is highly specialised in that content, or at least, one should not (financial information, for example). However, there are other subjects where one feels entitled to speak, even in public, even if they are highly sensitive topics, just for the sake of...

VINCI Autoroutes Foundation

Leadership and corporate positioning
MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...

Santiago Fernández-Gubieda -- Milton Friedman and the reputational value of companies

The generation of economic profit is not at odds with the generation of social, ethical and environmental value for companies Last Sunday, 13 September, was the 50th anniversary of Milton Friedman's famous article in The New York Times, which stated that "the only way to generate economic profit is to generate social, ethical and...

Beyond indignation

Alfredo Verdoy. Jesuit priest. Professor of Church History in the Faculty of Theology at the Pontifical University of Comillas and Director of the Historical Archive of the Society of Jesus in Spain. People who have been discharged from the Coronavirus testify to us that throughout their...

José Antonio R. Piedrabuena -- The global problem of having politicians

They create a distrustful and disoriented society that does not know where the truth lies because polarisation and psychopathic deception have been cultivated and used as its crutch and prop. Situated in neglect, authoritarianism or an ideology that could not be developed within a consensus, a...

National Security in COVID-19

The objective of security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve this, such as property, health, food, communications, etc. To do this, the vulnerabilities of the system to be secured must be determined. This is how the risks can be evaluated and, once these have been assessed, the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.