In a scenario like the current one, where multiple crises threaten companies in all sectors, entrepreneurs and senior managers are in the eye of the storm. Their reputation and the viability of their business is at stake. That is why, PROA Communication will be held next Tuesday, 24 October at 14:30ha new meeting of "Current Affairs Dialogues"with Yago de la Cierva. Under the title "New tools to overcome the 'perfect storm' of corporate risks".The forum will provide an in-depth discussion on how new risk situations can be prevented and how to act to overcome them.
Yago de la Cierva is Director of Crisis Communications at PROA and professor at IESE Business Schoolwhere he is also academic director of the courses of Communication Skills in the MBA. As part of his long career, he was founder and director of the international agency TV ROMEreports and Executive Director of the World Youth Day Madrid 2011. His latest published book is Leading companies through storms and crisis.
The meeting will begin with an informal lunch and will continue with a Dialogue in which participants will be able to ask questions without a pre-established script. This will be a private meeting, without the presence of the media, and will be governed by the rules of Chatham House.
*Limited places. Please confirm attendance in advance by email: alberto.mendoza@proacomunicacion.es