- The corporate film delves into the origins of the consultancy, its mission, vision and values, while introducing its team and highlighting its commitment to excellence.
- The firm is committed to offering comprehensive branding solutions based on image as a reputational reflection of companies.
PROA Communication has presented its new brand filmdirected by renowned filmmaker Ben Kendall and his team. This corporate film delves into the origins of the consultancy, its mission, vision and values, while introducing its team and highlighting its commitment to excellence in communication.
It also reflects the essence of the strategic communications and public affairs consultancy through an inspiring narrative that focuses on the importance of finding and telling each client's story. This philosophy underlines PROA's raison d'être: to help companies communicate effectively, with strategies tailored to their specific needs.
Lucía Casanueva, managing partner of PROA, highlights in the video the importance of active listening in communication: "Knowing how to listen is the first step. When you really connect with the client's needs, when you find that strategy, that idea, that action that is really capable of transforming their company into something great, you activate the key to success".
A commitment to image as a reputational reflex
Coinciding with the launch of its brand film, PROA Comunicacion also strengthens its Visual Identity Unit, a strategic bet that expands its portfolio of services to offer comprehensive branding solutions. This new division offers rebranding, naming, visual storytelling and brand film production services, enabling companies and organisations to build and strengthen their corporate identity in a coherent and effective way.
In the words of Valvanuz Serna, managing partner of PROA, "when someone calls us it is because they have a vital need for their company. They feel as if they are in the middle of the ocean, and they need to find a way to transmit their essence in the most effective way. This unit aims to respond to this fundamental need".
PROA's Visual Identity Unit is reinforced after the successes achieved with different projects for important companies in key sectors such as the legal, financial, venture capital and food industries, helping them to redefine their image and adapt to new market challenges. This initiative responds to the need for companies to manage their reputation and differentiate themselves in an increasingly digitalised and visual competitive environment.
With the launch of its brand film and the promotion of the Visual Identity Unit, PROA Comunicación reinforces its commitment to excellence, innovation and the transformation of business communication. A commitment that will undoubtedly make a difference in a constantly evolving market.