PROA Communicationa communications and reputation management consulting firm, announces the expansion of its team with the arrival of Claudio Capdeville as Account Director. In this way, PROA Comunicación confirms its commitment to the incorporation of senior professionals, with the clear objective of offering its clients an excellent and differentiating consultancy service.
Claudio Capdeville is a journalist and Master in Corporate Reputation, with more than two decades of experience in Corporate Communication and media. For the last nine years, he was part of the Estudio de Comunicación team. Seven years as one of the main managers of the Chile office, with the position of executive director, leading local projects for companies such as Sacyr, OHL, Prosegur, Mutua Madrileña, Acciona and Indra; and the last two years at the Madrid headquarters as a senior consultant.
Before entering the world of consultancy, she held various positions in the Communications Department of Endesa in Latin America (today Enel Americas and Enel Chile). In recent years, she has been Head of Press Office Latam, responsible for the planning and execution of external communication and media relations activities in Argentina, Brazil, Chile, Colombia and Peru.
Last June IESE Business School published the case "Enersis: a turbulent capital increase | The role of communication in financial operations", a document written by Claudio Capdeville and the director of Crisis Communication at PROA Comunicación, Yago de la Cierva.
For Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA Comunicación, "we have embarked on a growth phase in which the incorporation of Claudio Capdeville will be a great strategic contribution for our current and future clients. His international vision and his consultancy work for Spanish multinationals is remarkable. His experience will not only strengthen our capabilities, but will also allow us to offer more innovative solutions adapted to the needs of the global market".
"I am thrilled to be part of the great team that is PROA Comunicación and to contribute my experience and ideas to the excellent service that the company already offers to its various clients. Today, more than ever, communication, stakeholder relations and listening to them are vital to regain trust among the different actors in the social, economic and political fabric," says Claudio Capdeville.