The PROA Communication team and the VINCI Energies Spain team work with the aim of positioning and consolidating the organisation and its brands (Omexom Spain, Actemium Spain and Axians Spain) as benchmark players in each of the sectors in which they operate, as well as increasing their awareness and notoriety in public opinion.
VINCI Energies Spain has chosen PROA CommunicationThe company, a consultancy specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, as your partner to work together on strategic communication issues.
VINCI Energies is a global leader in digitalisation and energy transition solutions, with a presence in 61 countries. It offers increasingly innovative solutions and services in four business lines: infrastructure, industry, services sector and ICT. In Spain, VINCI Energies Spain is present through the brands Omexom Spain, Actemium Spain and Axians Spain. It has 1,720 professionals and a turnover of 333 million euros in 2024.
PROA Comunicación and the Communication and Corporate Culture team of VINCI Energies Spain are developing a strategy that seeks to position and consolidate the organisation and its brands as benchmark players in each of its sectors, in addition to increasing its awareness and notoriety in public opinion.
Marynés Castillo, Head of Communication and Corporate Culture, VINCI Energies Spainsaid that "communication and corporate culture are increasingly important pillars in the strategy of organisations. At VINCI Energies Spain, both areas form an essential part of our Group vision. Having PROA as a strategic ally to reinforce our presence in the media is a great boost to continue positioning the Group in the Spanish market".
For Lucía Casanueva, managing partner of PROA Comunicaciónbeing a strategic partner of VINCI Energies Spain on issues related to its presence in the media and its relationship with its stakeholders is an opportunity that allows us to "deploy all our experience and knowledge acquired in more than 15 years of experience as a strategic consultant, in addition to consolidating a relationship that we began in 2013 with VINCI through the VINCI Autoroutes Foundation". In this regard, Valvanuz Serna, managing partner of PROA ComunicaciónHe added that "defining and developing communication actions for each brand and increasing brand influence and recognition, leveraging VINCI's leadership in energy transition and digitalisation, challenges us to deploy innovative tools and tactics to help us achieve the defined objectives together".