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PROA Comunicación promotes the projection of the national event of the INCYDE Foundation.

PROA Communication has led the institutional communication strategy for the event "Where ideas are born: real stories from the business incubation ecosystem", organised by the INCYDE Foundation with funding from the European Regional Development Fund (ERDF). The event took place on 10 July at the headquarters of INCYDE in Madrid, and brought together business leaders, public officials, entrepreneurs and representatives of the European innovation ecosystem.

The meeting served to highlight the impact of the High Technology Incubators Network, a pioneering initiative promoted by INCYDE, which has enabled the consolidation of the largest support network for high-tech entrepreneurship in Europe, with 212 active infrastructures throughout the country (incubators, business incubators and digital coworkings), 45,000 entrepreneurs supported and a survival rate of over 80 %.

PROA designed and executed a comprehensive communication plan with national media coverage, generation of institutional content and relations with specialised media. Thanks to this work, the strategic dimension of the event was successfully projected, as well as reinforcing the positioning of INCYDE as a key player in territorial innovation and public-private collaboration in Spain.

This event has demonstrated the value of having a well-articulated communication strategy to convey to public opinion and institutional actors the potential of innovative entrepreneurship models, such as that of the INCYDE Foundation, and to reinforce its projection at national and European level.

"Today everything communicates and, if you don't know how to tell, you don't know how to lead".

Interview with Carlos Salas, Training Consultant at PROA Comunicación In an increasingly complex media environment, where every word counts and every gesture can go viral, the figure of the spokesperson takes on a key role in the reputation of any organisation. At PROA Comunicación we are well aware of this, and we offer programmes...

PROA Comunicación incorporates Juan Pons to head the new Defence, Aeronautics, Security and Space area.

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has just hired Colonel Juan Pons to head its new Defence, Aeronautics, Security and Space area. The newly created Defence, Aeronautics, Security and...

Miguel Ángel Noceda: "Truthful information gives value to the media in the face of social networks".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Miguel Ángel Noceda, president of the Federation of Spanish Journalists' Associations (FAPE) and former editor-in-chief of Economía...

Jordi Sevilla and experts from the electricity sector defend the extension of nuclear power plants in the face of the risk of a blackout

PROA Comunicación's Dialogue entitled "Reinforcing the energy transition: grids and renewable gases", brought together Jordi Sevilla, former Minister of Public Administrations and former President of Red Eléctrica de España; Marta Castro, Director of Regulation at Aelec; Laurent Clech, General Manager at VINCI Energies Spain; Óscar Balseiro, Secretary General of the Spanish Electricity Regulatory Authority (Aelec) and...

Nuevo León (Mexico) promotes Spanish investment in the run-up to the 2026 World Cup

The Ministry of Tourism of Nuevo León has been the protagonist of a new 'Diálogo de Actualidad' at the headquarters of PROA Comunicación in Madrid. The forum, organised together with the Mexico-Spain Business Association (AEMEES), was attended by businessmen and investors from both countries. Nuevo León, one of the most important states in...

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

Our account director Ricardo Cuevas García has published in Dircomfidencial an article on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies. "The transmission of values by the owner tends to be much more authentic because they tend to do it from the heart [...] but this is not the only way of...

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PROA Comunicación promotes the projection of the national event of the INCYDE Foundation.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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