News

PROA Comunicación promotes the projection of the national event of the INCYDE Foundation.

PROA Communication has led the institutional communication strategy for the event "Where ideas are born: real stories from the business incubation ecosystem", organised by the INCYDE Foundation with funding from the European Regional Development Fund (ERDF). The event took place on 10 July at the headquarters of INCYDE in Madrid, and brought together business leaders, public officials, entrepreneurs and representatives of the European innovation ecosystem.

The meeting served to highlight the impact of the High Technology Incubators Network, a pioneering initiative promoted by INCYDE, which has enabled the consolidation of the largest support network for high-tech entrepreneurship in Europe, with 212 active infrastructures throughout the country (incubators, business incubators and digital coworkings), 45,000 entrepreneurs supported and a survival rate of over 80 %.

PROA designed and executed a comprehensive communication plan with national media coverage, generation of institutional content and relations with specialised media. Thanks to this work, the strategic dimension of the event was successfully projected, as well as reinforcing the positioning of INCYDE as a key player in territorial innovation and public-private collaboration in Spain.

This event has demonstrated the value of having a well-articulated communication strategy to convey to public opinion and institutional actors the potential of innovative entrepreneurship models, such as that of the INCYDE Foundation, and to reinforce its projection at national and European level.

Iván Espinosa de los Monteros and Carlos Souto urge civil society to "fight against conformism as a response to political neglect".

The political crisis and the current discontent of the citizenship has been the topic that has focused the debate in this meeting in which relevant figures from the business and economic world have participated. PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of...

Madrid hosts the Maelicum Gala for the benefit of Civil Guard orphans

On Saturday 28 October, the Gala Maelicum will take place at the Teatro Monumental in Madrid to benefit the orphans of the Guardia Civil. An extraordinary concert for violin that will feature international music figures such as the maestro Rossen Milanov and the violinist Blake Pouliot,...

Valvanuz Serna Ruiz - The challenge for managers in business association communication

In the complex world of representing the interests of the productive fabric, the confederations, associations and employers' associations play a fundamental role in the representation and defence of the general and common interests of the business community in society, before the public administration, professional organisations and public and private institutions....

José María Beneyto: "The relationship between governance and strategic communication is increasingly close".

José María Beneyto has been an official of the European Union, Member of the European Parliament, and worked in the European Parliament. He is also a Professor of Public International Law and International Relations and has extensive experience as a lawyer specialising in mergers and acquisitions, corporate law, European and competition law and arbitration. He also...

Hafesa, Spanish multi-energy operator, chooses PROA Comunicación as its new strategic partner

The PROA Comunicación team will have the challenge of positioning the company as one of the leaders in the multi-energy sector, promoting its new lines of business and the expansion of its network of service stations. Hafesa specialises in hydrocarbon trading and is one of the leading companies in the...

Luis Barreda: Cyber-attack, the worst enemy of companies

Experts say that there are currently two types of companies: those that have already suffered a cyber-attack, and those that will suffer one soon. The impact will depend on your ability to prevent and respond to a cyber attack. Congratulations on the daily effort it takes to manage it. Now, let's...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

PROA Comunicación promotes the projection of the national event of the INCYDE Foundation.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.