Gamma Health
LAUNCH OF THE WISEPROTECT MASK Service Leadership and corporate positioning Sector Healthcare Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge To communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the features that differentiate it from its direct competitors, focusing on the retail channel. Solution PROA launched […]
ASTI Mobile Robotics
LAUNCH OF THE ZENZOE ROBOT Technology Sector, Healthcare Responsible Lucia Casanueva, Valvanuz Serna, Bárbara Yuste, Fernando Pérez-Montero Challenge In order to guarantee COVID-19-free spaces, ASTI Mobile Robotics developed a robot to neutralise the COVID-19 viral load during the containment stage, equipped with ultraviolet lamps created by BOOS Technical Lighting. The device makes it possible to disinfect the [...]