Actualidad

Millennials vs. Baby Boomers

When the children of your first classmates start arriving at the company, you may feel some contradictory sentiments. After remeniscing in your pleasant memories of the first professional steps you took, a bell goes off when you realize that those very children you saw years ago cuddled up in cradles, are now already here at the doorstep of your office.

At the same time that I faced this new realization, I noticed that Merco and Universum distributed two separate reports in which they call to attention how Spanish women face salary discrimination from the moment they step out of college. If a few seconds ago I was thinking about how time flew by, I’m now doubting if life will ever be the same …

I’m not willing to fall for claims spouted out from the Goya awards. With the exception of the three words that emerged in the heart and voice of the award-winning Jesús Vidal -Diversity, Equality and Visibility-, the concepts of equality suggested throughout the Goya gala were tiresome, if not vulgar.

We have put the feminist cause in the battle of the genders and the frontline is much more diverse. The authentic champion of the Goya and winner of its best film category, Champions, excites us by focusing on the integration of diverse peoples. As fewer and fewer people suffer from disabilities (because in many cases their opportunities end in the womb), the ones who do make it out deserve more visibility in society, work, film, etc…

Although it isn’t a completely new phenomenon, a new form of age discrimination is emerging: millennialls vs baby boomers. We really ought to assimilate with each other once and for all because surrounding ourselves with different people is more enriching than cloning homogenous environments. If not, companies will have to pay an even higher price than the one they continue to pay today from to the shortage of women in executive and managerial positions.

If juniors and seniors join forces, the result of their work will be more creative.  Professionals of all generations working together will bring more added value to a society, with an investment in the entirety from top to bottom of the demographic pyramid.

Some companies are exhibiting such bipolarity, removing seats in their in the board of directors from acclaimed professionals of extensive experience just because of their age. «You have to rejuvenate the company …», says Generation X, born between 1965 and 1979 in unison with millennials of 1980 to 1999, as they send home the baby boomers of the late ‘40s to the mid ‘60s.

Excellence is to integrate women and men with equitable retribution at all levels, people with an extra chromosome more or less, people both young and old … In the midst of these paradoxes, it would be a blockbuster to wage the battle for diversity and inclusion to a greater extent.

 

 

by Asunción Velasco
Senior Manager of Internal Communication at PwC

 

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze depthly the social and economic contexts, and to leave the areas where investment is...

Home confinement

It’s a big virus that when I talk or cough it falls to the ground at only four feet. It’s a single-stranded ribonucleic acid virus, and it has the glycoprotein in the form of a spine that recognizes the cells of the lung alveoli and uses them to replicate. It...

La falta de amor y la violencia en los jóvenes

El ser humano de camino a la madurez ha de pasar por momentos que pueden conducirle a ella o quedarse a medio desarrollo. Etapas en que es especialmente influenciable como su estancia en el vientre materno, los dos primeros años, la pre-adolescencia de 9 años a 12 en que se...

¿Cambiaste tu marca preferida por razones medioambientales?

Boston Consulting Group (BCG), Global Fashion Agenda (GFA), y Sustainable Apparel Coalition (SAC) han publicado una nueva edición de Pulse of the Fashion Industry, un informe que evalúa anualmente factores medioambientales y sociales de la industria de la moda en términos de Pulse Score (indicador de sostenibilidad que emplea el...

—— Entrevista a Fernando Garea, adjunto al director de El Español

PROA entrevista al adjunto al director de El Español sobre el estado del Periodismo, el nuevo panorama digital y su reciente despido de El Periódico de España. Fernando Garea (Madrid, 1962) regresa así a sus orígenes con Pedro J. Ramírez tras ser destituido en El Periódico de España apenas tres...

Dr. Santiago Palacios —— «Para ser independiente, uno se tiene que cuidar»

Santiago Palacios, director del Centro Médico Instituto Palacios, describe los tratamientos necesarios para cuidar la salud de la mujer y analiza la creciente importancia de la comunicación para la medicina. Cabe la reproducción de este texto siempre que se mencione a PROA como su fuente original

...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.