The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so that becomes the reference on the evolution of journalism in Spain and in Spanish-speaking countries.

The Journalism Laboratory will publish relevant information on three major areas on a daily basis: firstly, audience development, both specifically in terms of contents, as well as mobile strategies, social networks, innovation, etc .; Secondly, the development of a business model, with information on advertising, content payment strategy, and business diversification; and the third pillar is the formative one.

Journalism Laboratory will try to help journalists and media to know and develop the necessary skills to face the challenges posed by the new society. Both in the case of hearing or business development, as well as in the training section, the information will be completed with success stories that are being carried out at this time.

Interviews, weekly newsletter, webinars … In addition to this daily information, the Journalism Laboratory will also publish interviews with people who are at the head of newsrooms or sections, lead projects or have something to say in the digital transformation of journalism, both active in the profession, as from the academic perspective.

There will also be a weekly newsletter with interesting information on the reinvention of journalism and current news. The aim of the Journalism Laboratory is also that the newsletter becomes, little by little, a reference for all those people linked to the world of journalism.

In addition, once a month, the Journalism Laboratory will offer live a free access webinar under registration, in which aspects of interest of any of the three main pillars on which the Journalism Laboratory focuses will be addressed. Some of the webinars that will be offered will address, for example, issues such as Seo for journalists, how do we measure journalistic quality with Google Analytics ?, cases of success of payments for content, etc.

According to the director of the Journalism Laboratory, José Suárez de Lezo, this new initiative is «one more step in the Luca de Tena Foundation’s effort to try to help journalists in the most pressing needs for the profession: specialized information, research, training and updating of knowledge «.

The Luca de Tena Foundation has signed agreements with reference institutions such as NiemanLab, of Harvard University, Tow Knight Center, of the University of the City of New York (CUNY), the University of Boston and the Engagement Lab of Emerson College. the translation and dissemination of relevant content on new journalistic trends and the possibility of enabling courses and specialized programs for students and journalists.

In Spain, the Foundation has also closed agreements with the CEU-San Pablo Journalism faculty and the Rectors Conference, and works hand in hand with institutions and reference companies to continue enabling new ways of collaboration.

The development of the web and the elaboration of the contents and webinars have been entrusted to Next Idea Media. The founder and director of Next Idea Media and Medialab Press Spain, Lluís Cucarella, who also assumes the functions of editorial director of the Journalism Laboratory, indicates that «Journalism Laboratory comes to fill an important gap in the information landscape in Spanish. There are other international reference websites on innovation in journalism or digital transformation of journalism, such as Poynter, or NiemanLab, but there is a lack of space in Spanish not attached to private companies, but linked to a Foundation, which allows journalists and the newspaper industry to general information about success strategies of any kind. When from Next Idea we advise newspapers and managers, one of the recurring questions is where they can be informed daily of the latest trends. Journalism Lab also come to cover that important gap «.