—— Tiempos de reflexión. 2020, el año de la pandemia

Despite the deep health crisis caused by the coronavirus, and its enormous impact on financial markets and the economy, some experts advise to remain calm and persevere in investing in equities. This is the case of Banco Mediolanum, which has released a video produced by its specialists, in which they...

These days, plastic has invaded everything in such a way that a few brave – with a lot of suffering, so it is said – presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...

Ismael Nafría, author of the book «The Reinvention of The New York Times«, has been advising media outlets around the world for years. He knows well the journalistic business and understands the challenges that the media faces today in these moments of change and uncertainty. We review with him some...

Communications on brands purpose plays a role more important than ever in a company’s reputation. In this matter, Pilar Larrea, former Campofrío’s Communications Manager, explains the significance of this issue and what should be the company’s purpose.  Pilar Larrea’s Quotes “Having a purpose is the reason for existence for...

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the the media...

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...