Actualidad

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA‘s managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector .

In this interview, Ortega affirms that the role of women in the sector is increasing and that there will soon be a greater presence of women in positions of responsibility. For her, the role of communication in law is essential, because if it is not transmitted it is as if it did not exist and we always have to try to do better.

This video can be reproduced as long as PROA is mentioned as its original source.

Not Anything Goes

Imposters who impersonate the identity of other people, politicians who lie continuously without any shame, CEOs, executives and employees who do the unthinkable to maintain their positions at whatever cost and thinking only of their own interests and not of those of their teams and their companies, fake news that...

Isabel Terroso —— «Our way of dressing reflects how we live in society»

Isabel Terroso, Balel‘s founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel’s philosophy and what her hats are like. 

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Acting to Combat Climate Change is More Cost-Effective Than Inaction

Boston Consulting Group’s new Center for Climate Action, in a recently published report determines that, in terms of climate change, the cost of inaction far outweighs the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction in global GDP per capita...

Marketing Outsourcing: A Solution for Businesses

In Spain, SMEs and independent ventures represent virtually the entire business fabric. These so-called «startups» received investments exceeding 1.2 billion last year in 2018 (9 times more than 8 years ago). All of these businesses have plenty in common, but without a doubt, one of the most important concerns is...

Social Inequality has a Greater Impact on Wellbeing than Economic Inequality

The SEDA Sustainable Economic Development Assessment from Boston Consulting Group highlights the importance of considering factors outside of GDP to obtain a more complete vision of the performance of governments. Madrid, 28 August 2019. The highest levels of social inequality as reflected in the differences in access to medical attention...

«Companies can be penalized for mistakes of their employees in competitive activities»

Companies must know that they can be sanctioned for any prohibited activity that their employees perform with regards to competition and that fines can be up to 10% of their sales figures of the previous year. That was the resounding message that Amadeo Petitbò, former spokesperson and president of the...

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Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.