News

  • Blog
  • 20 May 2021
  • 1 min. reading time

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA's managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector .

In this interview, Ortega affirms that the role of women in the sector is increasing and that there will soon be a greater presence of women in positions of responsibility. For her, the role of communication in law is essential, because if it is not transmitted it is as if it did not exist and we always have to try to do better.

This video can be reproduced as long as PROA is mentioned as its original source.

"The greater the uncertainty, the more you have to communicate".

Verónica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like these. The CEO of the leading company in mobile robotics assures that "the greater the uncertainty and the less we know what is going to happen, the more there is...

  • Blog
  • 1 min. reading time

Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola

How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1980s, Coca-Cola's...

  • Blog
  • 3 min. reading time

Beyond indignation

Alfredo Verdoy. Jesuit priest. Professor of Church History in the Faculty of Theology at the Pontifical University of Comillas and Director of the Historical Archive of the Society of Jesus in Spain. People who have been discharged from the Coronavirus testify to us that throughout their...

  • Blog
  • 2 min. reading time

Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

Lucía Casanueva, managing partner of PROA Comunicación, held a meeting with the Spanish Ambassador to the United Arab Emirates, Mr. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023, which is taking place today in Dubai. It is a forum for...

  • Analysis, Blog
  • 1 min. reading time

José Antonio Rodríguez Piedrabuena -- How does our body defend itself against COVID-19?

When a pathogen enters, the liver is part of the army to eliminate it. It speeds up its metabolism by increasing the production of proteins, in this case .......
  • Blog
  • 5 min. reading time

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

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  • Blog
  • 1 min. reading time

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