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  • Blog
  • 20 May 2021
  • 1 min. reading time

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA's managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector .

In this interview, Ortega affirms that the role of women in the sector is increasing and that there will soon be a greater presence of women in positions of responsibility. For her, the role of communication in law is essential, because if it is not transmitted it is as if it did not exist and we always have to try to do better.

This video can be reproduced as long as PROA is mentioned as its original source.

Communication, a lever for growth in private banking

One of the greatest challenges that we, financial communication professionals, face is how to help reach the business objectives of private banking entities. A challenge that, after more than 20 years managing the reputation of private banking entities, managers, brokers, and insurance companies, has proved possible to achieve. Dual Advantage...

  • Blog
  • 2 min. reading time

Digitally Native Brands

In recent years we have seen numerous examples of digitally native vertical brands: digitally native brands which are born, live, and grow on the internet, with a business model of lower risk, greater ease of launching and enhanced with proposals that engage digital consumers. These are brands such as Allbirds...

  • Blog
  • 2 min. reading time

The Mediterranean Diet and Lifestyle Against Aging

Doctor Ángel Durántez. expert in Sports Medicine and Age Management, explains how the Mediterranean Diet influences the life expectancy in Spain and its relationship with healthy ageing: "there are studies that relate the Mediterranean Diet with longevity". Dr. Ángel Durántez, is a medical pioneer in Spain for Proactive Preventitive Medicine...

  • Blog
  • 1 min. reading time

Corporate finance in times of crisis

At the time of this writing, we find ourselves immersed in the hardest moments of the pandemic generated by the COVID-19. The Government has just decreed the closure of industrial activity until April 9 and the state of alarm implemented at least until April 11. This is an unprecedented scenario...

  • Blog
  • 3 min. reading time

CEO, work on Christmas lunch --

Employees and bosses are looking forward to the Christmas lunch more than ever. The pandemic dampened the previous edition, and both are looking forward to this time of year with pent-up anticipation. Perhaps that is why this time around the event presents greater risks than it does every year, especially in the case of...

  • Blog
  • 2 min. reading time

José Antonio R. Piedrabuena -- Nuts as a real fountain of youth

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weeks consumption of nuts such as walnuts, pistachios and almonds at least five times, since their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotenoids, give us large doses of fatty acids,...

  • Blog
  • 4 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.