News

CEO, work on Christmas lunch --

Employees and bosses are looking forward to the Christmas lunch more than ever. The pandemic dampened the previous edition, and both are looking forward to this time of year with pent-up anticipation. Perhaps that is why this time the event presents greater risks than it does every year, especially for the organisers. However, as always, where some see danger, others see opportunity.

To be among the latter, the gala has to be worked on in advance. It is necessary for the organiser to anticipate the dangers that may arise during the meal and to identify opportunities for the celebration to move forward in a positive way. Good planning will, for example, allow for strengthen the sense of team spirit, generate optimism, transmit confidence and humanise the company.. The absence of a clear idea, however, can have the opposite effect: pessimism, mistrust, suspicion and alienation of staff. To avoid the latter and achieve the former, two essential aspects must be addressed in particular. On the one hand, the setting. On the other, the message.

A good choice of restaurant, menu and even table and seating arrangements send signals to employees and can be used to bring managers and subordinates closer together, facilitate inter-departmental understanding, make one group feel more comfortable or integrate another that has, for example, been absorbed this year. A wrong decision, on the other hand, can cause alienation, increase suspicion or envy among staff, alienate groups that were already at loggerheads and even humiliate an entire department.

To make accurate determinations, it is important to reflect before the appointment on who we are as a company, what our day-to-day business is like, what our values and mission are and to what extent these are shared by our staff.whether there are displaced, distant or less involved groups or what has happened during the year (whether there have been staff adjustments, losses, relocations).

Ignoring reality and understanding the Christmas event as a kit kat, a parenthesis, a stopgap or even a compensation can only have adverse effects. It is essential that employees feel the coherence between the months leading up to the celebration. An ostentatious dinner in a luxurious setting for employees who have been involved in work stoppages and have 'lost' colleagues does not seem the right message, for example.

But it is not only the stage that conveys

Explicit messages are extremely relevant in such a milestone.. It is therefore dangerous for the chairman's, CEO's or whoever's speech to be improvised in a context of fleeting joy. The opportunity to strengthen the sense of belonging can easily turn into a blunder and even reputational damage for a manager who risks taking the microphone without having prepared for it. The discourse must also be worked on for this moment.

It is time to make a sober assessment, to thank those who deserve it, to reinforce those who need it (without leaving anyone out) and, if possible, to advance some general lines for the next season. Without being too specific, because this is not the time to make overly ambitious or unrealistic commitments. Entering the risky territory of unnecessary promises is best left to others. Failure to deliver damages the credibility of someone who should be the organisation's compass, and there is no need to make that mistake.

Finally, during the celebration, it is good to reach out to employees who do not usually have contact with the top managers. It is an excellent time for staff to see humanity in them, to strengthen ties, to detect common interests, to motivate the workers who need it most and, of course, to learn.

What does handwriting expertise consist of?

María José Vega Intriago, HR consultant and legal handwriting expert, explains what handwriting expertise consists of, what uses it has and what the work process is. She also details the implications of handwriting expertise in the face of new trends and digital transformation.

...

What do customers expect from their brands in the midst of a coronavirus?

13 April 2020 marked 60 days since the first coronavirus death in Spain. I like to think of it as the beginning of the crisis, as the arrival of a fatality turns any conflict into a crisis. Since then, so many things have happened, at an accelerated speed,...

The Genetics of Human Beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth video of the five made by PROA Communicación. "New technology moves us away from our genetic programming, Our genetic programming is based on love, coexistence and nature". José...

Stories about our Brains in the Media

"A team of researchers from the Pohang University of Science and Technology in Korea have created some organic nano wires that simulate the functioning of biological synapses; the highways of our brain. The distinction of this advance is that they consume almost the same energy as ours, about 1.23 femtojoules. ....

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola

How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1980s, Coca-Cola's...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.