Actualidad

“The State’s Job is to Avoid Historical Deformations for Political Purposes”

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación’s videos celebrating its tenth anniversary. «The state’s job is to avoid historical deformations for political purposes,» he said forcefully when referring to the Catalan social and political conflict. Additionally, he highlights in his book that «the manipulation of textbooks used in Catalonia has been abundant» and this has not only been the work of the nationalist parties, but the Tripartito Government as well.

On the other hand, in relation to the Lomce (organic law to better the quality of education), he wanted to point out that «the lack of implementation of its main objectives is what has prevented a greater improvement in education.» Also, he remined us of the context of the law saying that «the Lomce was passed during impossible fiscal and economic conditions

Lastly, he signaled that dropping out of school early is the main problem in Spanish Education, «it surprises me how poor the awareness of this problem is in our country.»

José Antonio R. Piedrabuena —— The intestinal flora and our health

The gut flora is a striking display of trans-kingdom symbiosis cooperating gut bacteria with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic two-way communication along the «gut axis-» brain». These processes can affect human health, as certain human behaviors appear...

Subscriptions: An Alternative to the Advertising Model in Digital Media?

After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled «Subscriptions, the new black,» we wanted to delve into the implications they have on companies from the operational, organizational and cultural points of view. For...

How do our Brains Work?

Rafael Yuste, a Spaniard, at Columbia University in New York City, is studying in a program focused on the brain for ten years in the US. So take a look at the simplifications that are working out there. “It’s a type of exploratory research, like getting to a new continent...

Repetición (y II): La cara B

¿Otro artículo sobre debates electorales en televisión? ¿Otro artículo más sobre los seis debates retransmitidos, dos de RTVE, dos de la Sexta, uno de TVE-3 y uno, el primero en celebrarse, de Barcelona Tribuna-La Vanguardia? Eso querría leerlo yo, dirá alguno, más que verlos (como dieta para una sola semana...

Manuel Bermejo —— «La comunicación juega un papel fundamental en las empresas familiares»

Manuel Bermejo, presidente de The Family Advisory Group, conversa con Bárbara Yuste, responsable del Área Digital de PROA, sobre los desafíos de la empresa familiar ante la pandemia de la COVID-19, su nuevo libro «La familia empresaria. 21 claves para la continuidad de la empresa familiar» y la importancia de...

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Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.