Actualidad

Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa Comunicación, Bárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timón, the first deaf and blind woman that worked at her company. She also won the National Youth Award in 2019 in the Social Committment category.

González Talaván shared with Bárbara Yuste, who served as an interviewer, as the leader of a diverse and inclusive team and what it was like working with Sandra Timón everyday on her team. At the same time, she defended that any company can create a diverse team like this if it is proposed with a clear objective. But in her opinion, it is necessary that those responsible for the companies see inclusion and diversity as a business opportunity.

Lucía Casanueva, Member of Judges Panel which Selected Adriana Domínguez as «Woman Leader of 2019»

Lucía Casanueva, founding partner of Proa Comunicación, was selected as a member of the panel of judges of the «Mujer Líder 2019» awards (Women Leaders of 2019), whose 15 members have unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as «Mujer Líder 2019». Adriana Domínguez currently spearheads the renewal and...

Ismael Nafría: «El pago por la información es hoy una opción irremediable para la supervivencia de los medios»

Ismael Nafría, autor del libro «La reinvención de The New York Times», lleva asesorando a medios de todo el mundo desde hace años. Conoce bien el negocio periodístico y los retos a los que se enfrentan los medios en estos momentos de cambios e incertidumbres. Repasamos con él algunos de...

Successful Organization and Media Presence at the Marqués del Atrio Event with Palop and Juanito in Seville

Proa Comunicación had great success organizing and inviting media to the Bodegas Marqués del Atrio event that took place a few days ago in Alcalá de Guadaira (Seville). Palop and Juanito, former football players from Sevilla and Real Betis respectively, participated in the commentary of a derby between two Sevillian...

Thorsten Polleit prevé que la cotización del oro aumente un 10% en 2018

El profesor Thorsten Polleit, Economista Jefe de Degussa, la compañía de referencia en Europa en el comercio de oro de inversión, pronostica que la cotización de este metal precioso se incrementará un 10% a lo largo de 2018 y estima que la evolución de la economía española será positiva este...

Millennials versus Boomers

Cuando empiezan a llegar a la empresa los hijos de tus primeros compañeros se experimentan sentimientos contradictorios. Tras aflorar gratos recuerdos de los primeros pasos profesionales, se enciende la alarma al constatar que ya están aquí aquellos niños que viste en la cuna. Al mismo tiempo que me enfrento a...

Cristóbal Montoro trusts the strength of the Spanish economy, «provided that politics do not spoil it»

«There are reasons to think that this can go well, provided that politics do not spoil it,» concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory Thursday, July 4. Montoro spoke about ‘The Spanish economy and...

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