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The Genetics of Human Beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth video of the five made by PROA Communicación.

"New technology moves us away from our genetic programming, Our genetic programming is based on love, coexistence and nature".

José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Analysis Group in London, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

Rodrigo Rueda: "The insurance industry was born so that we dare to evolve".

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyzes for a new PROA video the future of insurance companies, Insurtech and the role of digitization in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that this marketplace represents....

Repetition (and II): The B-side

Another article on electoral debates on television? Another article on the six debates broadcast, two by RTVE, two by La Sexta, one by TVE-3 and one, the first to be held, by Barcelona Tribuna-La Vanguardia? That's what I'd like to read, some might say, rather than watch them (as a diet for a single week...).

José Antonio Rodríguez Piedrabuena -- Ideology or science in brain health?

Imbalances, mental health disorders, psychiatric, emotional and behavioural disturbances are due to specific changes in the functioning of neurons and their synapses. These cerebral alterations originate when some part of the neuronal circuits is hyperactive, inactive or unable to communicate with other parts of the brain.....

The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute with new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities -,...

Economic outlook for 2020: improved trade, high liquidity and low risk of recession

In a recent conference organised by the ASEAFI financial advisory board in Madrid, Arcano Partners' economist, Leopoldo Torralba, explained his vision of the economy for the year 2020. A year that a priori appears better than the previous one, with less geopolitical uncertainties and glimpses of recovery in the European...

Key Steps for the Banking Sector to Improve its Reputation

The latest scandals involving large banks picked up by the press - the illegal eavesdropping ordered by the previous BBVA chairman, the unsuccessful appointment of the Santander's incoming CEO and the lawsuits filed by investors who have lost their money in Banco Popular shares or mandatory convertible bonds - portray...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.