News

  • Blog
  • 29 January 2020
  • 1 min. reading time

The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities - and to explore new territories. It is also important to take great care of their public image and reputation, through appropriate advice on public communication and the identification of suitable alliances, and on options for optimal implementation. PROA and ABDC have the experience and installed capacity to facilitate these - not always easy - transitions.

Communicating brand purpose

The communication of brand purpose is more important than ever for the reputation of companies. In this context, Pilar Larrea, director of communication in mass consumption, explains why it is important and what the purpose of companies should be like in an interview conducted by Jaime Lobera, consultant at...

  • Blog
  • 1 min. reading time

How does the brain work?

Rafael Yuste, a Spaniard, at Columbia University in New York City from the programme that is studying the brain in the US, has been given ten years. So look at the simplifications that are working out there. "It is a kind of exploratory research, like...

  • Blog
  • 2 min. reading time

Dick Cheney, the last politician in the shadows

A few days ago, in the pre-release screening of Vice in Spain organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, characterised the almighty Vice President Dick Cheney's relationship with the press, noting how "Cheney decided to elude the press,...

  • Blog
  • 2 min. reading time

Did you change your preferred brand for environmental reasons?

Boston Consulting Group (BCG), Global Fashion Agenda (GFA), and Sustainable Apparel Coalition (SAC) have released a new edition of Pulse of the Fashion Industry, a report that annually assesses environmental and social factors of the fashion industry in terms of Pulse Score (a sustainability indicator that uses the...

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- Why do we need to exercise?

We are alive because all our organs communicate with each other by means of molecular signals and we age when these signals decrease or encounter resistance, or when they fail to get out or have difficulties in getting them in. Exercise stimulates communication between organs: skeletal muscle, the heart, bones, the heart, the lungs, the heart, the...

  • Blog
  • 3 min. reading time

Branded Content and Brand Journalism: Companies with Their Own Voice in the Digital Agora

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.