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The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities - and to explore new territories. It is also important to take great care of their public image and reputation, through appropriate advice on public communication and the identification of suitable alliances, and on options for optimal implementation. PROA and ABDC have the experience and installed capacity to facilitate these - not always easy - transitions.

Grupo Nicolás Correa chooses PROA to manage its communication strategy

Grupo Nicolás Correa, a leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy. A listed company since 1989 and with a presence in more than 20 countries,...

The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la...

Madrid -- cultural model that should be exported

I usually point out the importance of the conquest of Hayek's climate of opinion, the philosophy of the non-philosophers Gramscian or Laclau's floating signifiers in matters such as feminism, sexuality or the environment, when the Spanish centre-right of the cultural battle. And I do so remembering, above all, the importance...

The Current Challenges of Private Banking and the Keys to Effective Business Communication

The private banking business in Spain continues to be an appealing niche for the financial sector. According to the consulting firm DBK, at the end of 2017 assets under client management with financial assets of at least 300,000 euros amounted to 450 billion euros. This grouping consists of almost 400,000...

From Success to Fallout in Just a Few Hours

A few months ago I personally experienced an episode that perfectly exemplified the importance of fully understanding the power of the media, especially during legal proceedings. A person of public standing wanted to hire me specifically for the market launch of his product. It was a revolutionary service that had...

The artificial meat and the necessary prior publicity

I comment an article published in Expansión quoting it, and my comments without quotes. "Meat consumption has reached alarming levels." Bullshit. Consumption has dropped, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock accounts for 14.5% of total greenhouse gas emissions and takes up two...

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The communication of Latin American companies in Spain

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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