News

  • Blog
  • 29 January 2020
  • 1 min. reading time

The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities - and to explore new territories. It is also important to take great care of their public image and reputation, through appropriate advice on public communication and the identification of suitable alliances, and on options for optimal implementation. PROA and ABDC have the experience and installed capacity to facilitate these - not always easy - transitions.

"The State's Job is to Avoid Historical Deformations for Political Purposes".

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación's videos celebrating its tenth anniversary. "The state's job is to avoid historical deformations for political purposes," he said forcefully when referring to the Catalan social and...

  • Blog
  • 1 min. reading time

The age of doubt, savings and simplification

Discovery is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world that surrounds us or that could surround us. It is because of all this that we continue to wonder and search around us for these elements. There are also...

  • Blog
  • 2 min. reading time

Pablo de Villota -- Estrella Galicia and Ferrari, when sponsorship is an example of less is more (much more)

In general, there is still a lot of education and work to be done in Spain so that many marketing departments in our country value the advantages of sports sponsorship compared to other tools in the marketing mix. Unfortunately, it is common to see that when things go wrong, the first thing that comes to mind is...

  • Blog
  • 4 min. reading time

José Antonio Rodríguez Piedrabuena -- The nervous system bears little resemblance to the idea of an organ composed of neural networks.

A Spanish company reports that it works for companies with the following principle: "A model, which works like neurons", "Imitates neurons to predict consumer behaviour". I leave it to the readers to draw conclusions about this offer after reading the following: The brain is very...

  • Blog
  • 3 min. reading time

The Current Challenges of Private Banking and the Keys to Effective Business Communication

The private banking business in Spain continues to be an appealing niche for the financial sector. According to the consulting firm DBK, at the end of 2017 assets under client management with financial assets of at least 300,000 euros amounted to 450 billion euros. This grouping consists of almost 400,000...

  • Blog
  • 3 min. reading time

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

  • Observatory
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.