News

  • Blog
  • 29 January 2020
  • 1 min. reading time

The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities - and to explore new territories. It is also important to take great care of their public image and reputation, through appropriate advice on public communication and the identification of suitable alliances, and on options for optimal implementation. PROA and ABDC have the experience and installed capacity to facilitate these - not always easy - transitions.

José Antonio R. Piedrabuena -- Interview with Dr. Palacios, Director of the Palacios Institute Medical Centre

Dr. Piedrabuena interviews Dr. Santiago Palacios, gynaecologist and specialist in Menopause and Women's Health, director of the Instituto Palacios Medical Centre, on the importance of women's health care at all stages. This VIDEO can be reproduced whenever...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Summer diet

A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an article that may seem strange, but it gives me no idea what to see people with their water bottles and the possibility of overloading the...

  • Blog
  • 3 min. reading time

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

  • Blog
  • 6 min. reading time

Iván Martén -- "Oil and gas must not be demonised".

Iván Martén, President of Orkestra - Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in...

  • Blog
  • 1 min. reading time

Spanish Media Still Lacking in Transparency

Spanish media groups are still not aware of the risks that affect their credibility and editorial independence today. This is the main conclusion of the report "Front Page: Report on Transparency and Good Governance on the Credibility and Independence of Media Groups", prepared by the Commitment and Transparency Foundation. Moreover,...

  • Blog
  • 2 min. reading time

Almeida and leadership

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.