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The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities - and to explore new territories. It is also important to take great care of their public image and reputation, through appropriate advice on public communication and the identification of suitable alliances, and on options for optimal implementation. PROA and ABDC have the experience and installed capacity to facilitate these - not always easy - transitions.

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abril, economist, lawyer and consultant, talks to Lucía Casanueva, managing partner of PROA, about his long career in the corporate communications sector and his vision of the new challenges he faces. In this interview, Abril affirms that the image of a large company is shaped by all of its employees and the...

Victoria Ortega: Technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks to Valvanuz Serna Ruiz, managing partner of PROA, about the changes that the judiciary is facing as a result of the pandemic and how technological transformation has been and is key for the sector. In this interview, Ortega...

Felipe VI and crisis communication

We are living through a few days of all kinds of emotions, all of them very strong. At a time when the coronavirus has paralysed our lives in their tracks, we are facing another scenario that deepens the crisis of the monarchical institution. Or perhaps strengthens it? Let's take a look at a case of...

Communication and Growing your Business

Carlos Mira, predsident of the Cre100do Foundation, explains what the foundation does, what characteristics it shares with the companies to which it is dedicated. and details to what extent the communication and brand of a company can be important for its international expansion, focusing on five key factors that a company can...

--The Vargas Llosa Chair begins a new phase with a meeting for culture in freedom

This first annual conference of the new cycle will bring together representatives from the world of culture, education, politics, economics, journalism and civil society on 15 October in San Lorenzo de El Escorial The Vargas Llosa Chair begins a new stage, promoted by the Fundación Vargas Llosa, which is being held in...

The Results of Communicating the Brand Purpose

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

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The communication of Latin American companies in Spain

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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