News

  • Blog
  • 9 October 2019
  • 1 min. reading time

10 management skills demanded by companies

Carlos Recarte, founding partner of Recarte & Fontenla, explains in the Proa Comunicación videos when companies should call a headhunter. He also details how important it is to take into account the professional moment and highlights the 10 managerial skills that companies currently demand:

  1. Courage and determination to take risks and accept failures.
  2. Decision-making capacity increasingly complex without having all the information.
  3. Self-awareness of our strengths, weaknesses and blind spots that cause us not to be able to see our mistakes.
  4. Flexibility to adapt to permanent changes.
  5. Constant learning both in terms of personal development and in terms of the sector in which we operate.
  6. Networking skills both physical and virtual.
  7. Develop a global mindset to help us to have a more complete vision of the world and to understand different cultures.
  8. Capacity for innovate and reinvent almost permanently.
  9. Integrity to say what we think, humility to learn from mistakes and failures.
  10. Ability to motivate and inspire others to overcome the usual resistance to change.

José Antonio R. Piedrabuena -- Preparedness for influenza and other diseases

The proper functioning of the whole organism depends on our gut bacteria. They are involved in digestion, metabolism, the provision of essential nutrients, protect mucosal integrity and the barrier to pathogens in our intestines, and contribute to the proper functioning of the immune system and the immune system....

  • Blog
  • 4 min. reading time

New year, new password?

The start of the year is a good time to change our passwords in the devices and applications on which we want to maintain a high level of security, or in any case prevent them from being the same, as always, as a mere precaution. There are several methods with...

  • Blog
  • 2 min. reading time

José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health

Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not great in the drinker ...

  • Blog
  • 3 min. reading time

Ángel Expósito presents key ideas of the PROA Defence Communication Observatory on COPE

The journalist Ángel Expósito, in charge of the news programme La Linterna on the COPE channel, gave a preview in last night's broadcast from Kiev (Ukraine) of some of the key ideas of the PROA Communication Defence Observatory, which is taking place this Thursday at our headquarters in Madrid. Expósito interviewed one of...

  • Analysis, Blog
  • 2 min. reading time

Cristina García Alonso -- Communicating safety in times of uncertainty

To talk about communication in the insurance industry is to talk about, among other things, studies, rankings, investments, industry events, results, appointments, CSR initiatives and products, lots of products. At least, these are the types of information that proliferate most in the specialised media on a daily basis. Although it is true that, since the appearance of...

  • Blog
  • 3 min. reading time

Rafa Rubio -- "Businesses need to engage with institutions in a professional way".

The world of lobbying has evolved in recent years, coming out of the shadows and becoming a professionalised, more transparent field, capable of opening and strengthening democratic channels of communication and influence between companies, organisations and public authorities. One of the pioneers of...

  • Analysis, Blog
  • 4 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.