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"We must recover the value of the word in order to get closer to the truth".

Alfonso Armada, president of the Spanish section of Reporters Without Borders, has reviewed the situation of the press and the profession of journalism in the videos of Proa Comunicación on the occasion of its tenth anniversary. In reference to the main challenges for the media and journalists, considers it necessary to recover the truth because "in Spain it is in question and in regression"..

On the other hand, he also addressed issues such as freedom of the press in the world, the differences between journalism and communication, detailed the activity of Reporters Without Borders and explained how he differentiates his facets as a journalist and playwright. In conclusion, he pointed out that "silence must be recovered in order to think. We must try to recover the value of the word to try to get closer to the truth".

Alfonso Armada is a Spanish journalist, writer, playwright and poet. In his career as a journalist he has covered conflicts such as the siege of Sarajevo and the Rwandan genocide. He was Africa correspondent for the daily El País for five years and from 1999 to 2005 correspondent in New York for the daily ABC. He is also the author and theatre director of plays such as 'Carmencita jugando', 'Sin maldita esperanz'a' and 'La edad de oro de los perros'. He is currently editor and director of the digital magazine FronteraD. In addition, since November 2017 he has been president of the Spanish section of Reporters Without Borders.

Dr. Rafaela Santos: "Resilience is the capacity of the human being to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', work of Dr. Rafaela Santos, psychiatrist with a PhD in Neuroscience. "Resilience is the capacity of the human being to face adversity and become stronger", she highlighted in reference to the...

-- Mergers and acquisitions: communication as a success factor

The task of communication in M&A processes is demanding. It is not uncommon for these projects to fail due to insufficient or poorly prepared communication. Anyone wishing to have a significant influence on the prospects of merger success needs a well-prepared communication strategy....

José Antonio R. Piedrabuena -- Where we come from and where we are going

A billion years after the earth formed and cooled sufficiently, organisms appeared, single-celled UCLA, from which we all derive. And from that they evolved into primitive bacteria or archaea, they fed on sulphurous compounds and hydrogen. They were extremophiles because there was very little...

The Elections, Part One

Our brain has not been built for us, it comes from a series of preserved adaptive successes, modules, parts, systems that come from evolution, which explain why we are the way we are. Moreover, the structure of our brain is common to all animals that have vertebrae. We cannot be...

The president of the Global Summit of Women visits PROA ahead of the Dubai summit: "Communication plays a key role".

Irene Natividad is a pioneer in advocating for women's participation in the economic, business and political world. As president of the GlobeWomen Research and Education Institute and of the Global Summit of Women, she visited PROA's offices together with Margarita de Cos, president of the chapter of the GlobeWomen...

José Antonio R. Piedrabuena -- Nuts as a real source of youth

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weekly consumption of nuts such as walnuts, pistachios and almonds at least five times, as their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotinoids, provide us with...

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