News

Beyond indignation

Alfredo Verdoy. Jesuit priest. Professor of Church History in the Faculty of Theology at the Pontifical University of Comillas and Director of the Historical Archive of the Society of Jesus in Spain.

People who have been discharged from the Coronavirus testify that throughout their short and intense illness they went through the following stages: indignation and victimisation; dealing with the acceptance of pain and disappointment; fighting relentlessly, despite the feeling of exhaustion and even death, to defend their lives; and finally, slowly and slowly recovering their vital signs.

Perhaps many of us, members of a society unaccustomed in general terms to frustration and the struggle for life, find ourselves, in the midst of the quarantine we are living through, in the midst of the stage of indignation and victimisation. It does us no good to stay in it for too long. The lamentations are of no use; on the contrary, they make us weaker.They disturb us, they sadden us, and they sink us in our souls. We need, if we as a society are still mired in anger, to get out of everything that robs us of being fully human and everything that destroys us internally.

We will emerge when we all, as individuals and as members of our society, ask ourselves the right questions, however crude and not entirely politically correct they may be, and when we all, as individuals and as members of our society, ask ourselves the right questions. let us respond with the necessary courage, beyond false accusations, with the truth that frees us from past bondage and opens up horizons of life and hope..

It will be these new horizons of life and hope, many of which are already being born and growing among us, that will help us to face all that is happening to us without fear, without resentment and without envy. Strengthened, but still weakened and in need of all kinds of helpWe will feel that nature, as long as we respect it and use it properly, will stop responding to us with aggressiveness, arrogance and excess; we will perceive that the whole of humanity needs to return to its point of origin, to its most glorious stages in which all men, from the smallest to the greatest, from the newly begotten to the one who is saying goodbye to life, are necessary and dispensable and disposable; Finally, we will be thankful that above us is the strength and enthusiasm for life that are born of the Creator of the world, who aspires only that his children should live as true brothers and sisters and as beings of solidarity and not indignation.

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

Veronica Alcanda -- The strange behaviour of the love offer

This past spring we have been forced to spend the whole of it in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has highlighted the need for privacy to develop our most vital and human needs, especially the need for privacy....

Relate to excite the public, the most used strategy in 2018

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

The Evil of the Narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a vacuum that is plugged by the cultivation of the image. The narcissist is interested in power, -the rest does not count-, he is amoral, vain, envious, with strategic empathy, demanding of others and extraordinarily tolerant...

Presentation of the yearbook on women's leadership in Spain

PROA is a sponsor of the Yearbook of Women's Leadership in Spain©, which is a document that brings together the most relevant developments that have occurred throughout 2020 in relation to women's leadership. At its presentation, on 13 May, Lucía Casanueva, managing partner of PROA, will participate in the presentation of the...

Pilar Trucios: "If you do not see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA's managing partner, about communication and the challenges faced by the media. This video can be reproduced as long as PROA is mentioned as its original source.

...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.