News

The choice

It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. It is not only understandable and logical, it is absolutely reasonable that a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise. That is why what has surprised me most is not Ratzinger's decision, as historic as it is, but the strange interpretations that some have made of it.

And I say strange because the German pope rightly stated in writing the reason for his unusual decision: "I have come to the certainty that, because of my advanced age, I no longer have the strength to exercise the priestly ministry adequately". The Pope did not resign because of his advanced age. He resigned because he did not see himself as having sufficient capacity to "adequately" exercise the office to which he was elected eight years ago.
Pope Benedict XVI waves to the faithful as he arrives in St Peter's Square to hold his last general audience at the Vatican

The mission is twofold: "to steer the boat" and "to proclaim the Gospel". For the proclamation, word and prayer may suffice. But to govern means to command, to decide, to confront problems, to resolve. No institution, including the Church, in today's world, "subject to rapid change", can afford the luxury of having an inactive, stagnant person at the helm. As the Pope himself says, the exercise of power requires "vigour of both body and spirit". It requires reflexes, the ability to adapt to change, the capacity to understand and control complex situations (don't forget that the word 'bishop' comes from the Greek 'episcopo', which means one who watches over). In short, it requires youth, or at least active maturity.

And this is where I believe Ratzinger has sent a clear message to the cardinals who have to choose his successor. The conclave must find for the See of Peter a strong man, capable of holding the reins of a multinational as complex as the Catholic Church. Until Ratzinger, no Roman pontiff had resigned in 600 years. The election of Poland's Wojtyla broke a tradition of Italian popes that had lasted almost 500 years. Will the white smoke come to restore the good old ways?

Luis Sala

Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, participates in a report in the newspaper Expansión on the landing of British American Tobacco (BAT) in McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT "once again has a great showcase for...

What is the difference between talking and communicating?

It is often said that the big difference between speaking and communicating is that the speaker only conveys information, while the communicator is also capable of arousing emotions in his audience. Kennedy is the best example. Emotions that move to action. This week marks the 50th anniversary of...

A call for optimism from senior management

Valvanuz Serna Ruiz, managing partner of PROA Comunicación, has participated in an interview for the #españanosepara initiative promoted by GT Linkers. Through this initiative, the voice and optimistic messages of managers and entrepreneurs who are a reference and example are disseminated, seeking to launch a positive message in the face of the current situation....

Lucía Casanueva in The Objective--Infra-journalism', protocol and intrusiveness

Journalism is a noble profession. But it is not always an exercise to be admired. That a society turns its back on virtue does not mean that good has lost steam or that evil is indulged with more elasticity. As the dictionary of the Real Academia de la...

Barbara Yuste -- Digitisation, irreversible and without hot air

The crisis caused by COVID-19 has forced organisations to implement digitalisation processes to face a new context, in which technology has played a key role. We have witnessed what could be described as a forced advancement of the digital transformation that a large number of companies have been...

Asunción Velasco, from PwC: "We are promoting the figure of digital brand ambassadors".

The head of internal communication 02128 cash advance at PricewaterhouseCoopers (PwC), Asunción Velasco, said at the eighth edition of the Proa Communication Observatory: "We want all PwC employees to be ambassadors of our brand". Specifically, they already have around 130 digital ambassadors for the consultancy firm. "They are people...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.