The communication officer 02128 cash advance internal PricewaterhouseCoopers (PwC), Asunción Velasco, pointed out in the eighth edition of the Proa Communication ObservatoryWe want all PwC employees to be ambassadors of our brand". Specifically, they already have around 130 digital ambassadors for the consultancy firm. "They are young people who are willing to help us spread our messages on social media.
According to Velasco, "we have to be where everyone is, with the language of the street. Our digital ambassadors help us gain visibility and brand reputation, something we consider very important. The digital world is the future, and having a presence in it has an indirect return on our business. It is good for recruiting young people and gaining visibility. We want to be thought leaders and content leaders".
Among other tools, PwC has seven blogs that are run by the communications department. "The department is made up of 17 people, three of whom are dedicated to internal communications. The internal and external communication departments work very closely together, more united than ever. Our mission is that all our professionals are aware of the firm's strategy at an international level; and that we are all ambassadors of our brand. Every PwC employee, even if they have only been with us for a short time, represents us with their language, with their clothing. That is why training is so important.
To achieve this, each of PricewaterhouseCoopers' 4,000 employees in Spain receives personalised information through a newsletter and the intranet. And corporate information via large television screens and a "mini news agency", which is part of the communications department.
PwC's website has a multimedia newsroom. "Every week we publish a report on the latest topics, including an infographic and very direct language," says Velasco, who worked for years at the business daily Expansión. "In our department, there are also three people who are dedicated to making our proposals more easily understandable, with simpler language and better writing. In this way, we turn very long documents into short texts that are easy for our clients to read.
Asunción Velasco said that communication at PwC is bidirectional. "Every two months, we ask team leaders how people are doing, where we can improve. And every year, we carry out an opinion survey, the Global People Survey".
He also stressed that PwC wants to be different from the other big three consultancies in the market, "because we do it better, not because we criticise the competition".
Proa Communication Observatory is a forum for analysing new trends in the field of corporate communication. The Observatory is born with the vocation of being a laboratory of ideas where a genuine dialogue is fostered to debate topics such as corporate reputation, brand and public affairs as important elements for business improvement.