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Iván Martén -- "A just and intelligent transition must be achieved".

Iván Marténpresident of Orkestra - Basque Competitiveness Institutediscusses in a new video from PROA the present and future energy situation and the energies that will be strengthened in the coming years. It also describes the role that the green economy and decarbonisation policies will play in Europe's economic recovery.

 

Recipes for overcoming the pandemic

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, provides in this article his vision on the four areas of action to be developed in the post-COVID-19 scenario: health, economy, welfare state and European Union ....

Branded Content and Brand Journalism: Companies with Their Own Voice in the Digital Agora

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...

José Antonio Rodríguez Piedrabuena -- Emotional intelligence as early as 1959

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as "Cerebro Interno y Mundo Emocional", "Urdimbre Afectiva y Enfermedad" or "Cerebro Interno y Sociedad", true treatises on the causes of illness and the consequences of upbringing and on the emotional world. In...

This is how an effective cybersecurity plan is developed

In order to have an effective cybersecurity plan, first of all one must know what assets need to be protected, whether they are tangible or intangible (buildings, computers, programs, data...). Once known, one must investigate the possible vulnerabilities in order to determine the risks. What is the purpose of the...

José Antonio Rodríguez Piedrabuena -- How does our body defend itself against COVID-19?

When a pathogen enters, the liver is part of the army to eliminate it. It speeds up its metabolism by increasing the production of proteins, in this case .......

How to communicate in a VUCA environment

How do we categorise VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...

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