The Spanish Association of Consultancy Firms (CET)the umbrella organisation for the main national and international technology consultancy firms, has contracted PROA Communication to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work for enhancing the public image and recognition of the ACS as an interlocutor and representative of the sector as a whole. As for the companies that make up the AEC, PROA Comunicación will focus on two aspects: on the one hand, to promote the positive image of consultancy firms to their key audiences; and, on the other hand, to highlight the role of consultancy firms in the modernisation of the economy, and their leadership in the digital transformation of companies and in the generation and improvement of quality employment.
The AEC is the benchmark in the consultancy market in our country, bringing together the main companies that represent 67% of the Spanish IT sector. It brings together 27 of the world's leading consulting and IT companies. It is also a member of the Federation of European Consulting Associations (FEACO).
Companies in this sector are leading the digital transformation processes in Spain, contributing to the modernisation of the productive fabric. Their total revenues in 2022 reached 19,659 million euros and employ almost 265,000 professionals.of which more than 63% are university graduates.
For Lucía Casanueva y Valvanuz Serna RuizAccording to the managing partners of PROA Comunicación, "we are excited to accept the challenge of helping the AEC to consolidate its image as a benchmark in the consultancy sector and we also want to be a loudspeaker for the important role of consultancy firms in the economy and society".
For its part, Elena SalgadoThe President of the Spanish Association of Consultancy Firms (AEC) points out that "... the Spanish Association of Consultancy Firms (AEC) is the only one of its kind in Spain.to rely on PROA to manage the Association's communication will increase the visibility of the ACS and highlight the importance of the consultancy sector, which is essential to advance the digitalisation of companies and institutions and the economic growth of the country".