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Building more Europe

Just half an hour ago, the Fundación Telefónica Espacio presented the association  Friends of Spain in Germany. The driving force behind this initiative is Germán Buceta and I think we are to be congratulated. This is a movement led and promoted by civil society. It seeks to increase interest and knowledge of the Spanish reality in Germany in order to strengthen the credibility of our country and our business fabric. The main means of communication and action is the web 2.0 platform to foster dialogueThe German government's role is to create content and facilitate political discussions and debate. Fernando Vallespín, Professor of Political Science and International Relations at the Autonomous University of Madrid, pointed out that "Germany will only continue to show solidarity with the countries of the South if reforms continue to be carried out and if the reforms produce results". Vallespín also stressed that "if we are celebrating Spanish-German friendship, something we took for granted, it is because something had broken down". "We have to prevent the fracture that exists between northern and southern Europe from continuing to deepen, and this fracture can only be overcome through greater and better cooperation". Íñigo Méndez de Vigo gave the closing speech, pointing out that "we are looking for stability in the Germans and setting them as an example, because the Germans are looking for coalitions to be able to carry out reforms. Germans do not focus on what separates them, but on what unites them". The Secretary of State concluded the event by saying that "the great success of the creation of Europe has been the European Union. We must recover the community spirit by giving an important role to the European Commission". Congratulations to Friends of Spain in Germany for this initiative. This is what we do Marca España very well.

Lucía Casanueva

Twitter lies down on the sofa

The other day I met an old friend. Luis. He is 42 years old. He lives alone in Madrid. And he is a staunch fan of Alberto Chicote's programme. But, curiously, he doesn't like cooking. What he likes is something else. Luis is part of that collective...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal House and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth", said Pilar Urbano presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not to read the last three pages so as not to fall into melancholy. They are the pages dedicated to the sentence....

Mario Garcés -- Transition

The author denounces a general cause against the spirit of the Transition at the hands of a left that, as he denounces, makes use of a manipulated historical memory I am convinced that more than half of the new thinkers who give their opinion on the role of Martín Villa in the Transition and...

Reputation is built from within

We have heard ad nauseam that the best protection against a communication crisis is to have a great reputation and a strong support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand...

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park. The race for the national snowshoeing title, organised by Picos Xtreme, will be an...

Record Participation in Madrid SnowZone's 4th Championship for Journalists

The 4th Madrid SnowZone Championship for Journalists broke the record for number of participants with the participation of more than 50 journalists, among them Mercedes Milá. Organized by PROA Comunicación, the event brought together a total of 23 national media outlets: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar...

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