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Strategic communications, public affairs and digital marketing solutions

In a business world in constant transformation, communication is no longer a complement but an essential strategic factor. Having a partner capable of integrating this dimension into the business vision is key to achieving sustainable growth. In this scenario, PROA Communication is positioned as an ally that enhances the reputation and performance of companies and institutions through customised corporate strategies.

With more than fifteen years of experience, PROA has helped organisations and leaders to communicate with rigour, transparency and effectiveness. Its value lies not only in a job well done, but also in the honesty and closeness of a team that offers personalised attention, ensuring that each client feels understood and supported. Each campaign and strategy is designed based on the real needs of the organisation, adopting exclusive and innovative approaches that ensure a differentiated and high-impact service.

PROA is firmly committed to senior talent, aware that experience is a fundamental asset in strategic communication. In a market that often prematurely discards experienced professionals, the company offers a space where their knowledge and experience are valued, thus reinforcing the quality of the service.

Its offering encompasses corporate communications, reputation management, visual identity, crisis communications, financial, internal, audiovisual, public affairs, executive training, litigation, sports sponsorship and corporate events organisation. This holistic approach has led PROA to be recognised as the Best Communication Agency in Spain in 2023 for the Ana Baschwitz Awards and to receive an award in 2024 from the Association of Businesswomen of Cantabria. In addition, it is part of the Top 31 Best Communication Agencies and Consultants in Spainaccording to The Advertiser.

PROA demonstrates that communicating well is not a luxury, but a driver of reputation and business. Its strategic approach, based on experience, innovation and customer proximity, allows organisations not only to adapt to a changing environment, but also to consolidate their leadership and project their value with clarity and coherence.

Only a small group of companies is harnessing the potential of AI

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers' growing concerns about the risks of AI. Additionally, it highlights the five organisational behaviors that companies taking advantage of AI's value have in common. After many decades of progress, artificial intelligence is ready to become a...

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Digital Communication
To position a brand in the digital environment...

Paz Martín: "Whenever there is a crisis, women's rights slow down".

In this interview with PROA Comunicación, Paz Martín, president of BPW Madrid, analyses the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in...

Digital Media, the New "Drug" for Children

Manfred Spitzer, German professor, director of the Department of Psychiatry at the University Hospital of Ulm and the Center for Transfer of Neurosciences and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning capacity, but rather the opposite". In his opinion, they can have a...

Proa Comunicación will manage the communication of the ASTI Foundation.

The ASTI Foundation has entrusted Proa Comunicación with the development of its communication strategy and reputation management. This institution was created with the mission of embracing the social change of digital transformation through the development of talent and technology from an innovation model....

The CEOs Guide for the 2020s

Worldwide companies are entering 2020 after a decade of large-scale digital expansion and transformation, not forgetting the major changes and polarization of the political scene. "There are many uncertainties and concerns: we expect increased political and economic volatilities, growing social discontent and further slowdown in growth. Nevertheless, the opportunities are...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.