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In a business world in constant transformation, communication is no longer a complement but an essential strategic factor. Having a partner capable of integrating this dimension into the business vision is key to achieving sustainable growth. In this scenario, PROA Communication is positioned as an ally that enhances the reputation and performance of companies and institutions through customised corporate strategies.

With more than fifteen years of experience, PROA has helped organisations and leaders to communicate with rigour, transparency and effectiveness. Its value lies not only in a job well done, but also in the honesty and closeness of a team that offers personalised attention, ensuring that each client feels understood and supported. Each campaign and strategy is designed based on the real needs of the organisation, adopting exclusive and innovative approaches that ensure a differentiated and high-impact service.

PROA is firmly committed to senior talent, aware that experience is a fundamental asset in strategic communication. In a market that often prematurely discards experienced professionals, the company offers a space where their knowledge and experience are valued, thus reinforcing the quality of the service.

Its offering encompasses corporate communications, reputation management, visual identity, crisis communications, financial, internal, audiovisual, public affairs, executive training, litigation, sports sponsorship and corporate events organisation. This holistic approach has led PROA to be recognised as the Best Communication Agency in Spain in 2023 for the Ana Baschwitz Awards and to receive an award in 2024 from the Association of Businesswomen of Cantabria. In addition, it is part of the Top 31 Best Communication Agencies and Consultants in Spainaccording to The Advertiser.

PROA demonstrates that communicating well is not a luxury, but a driver of reputation and business. Its strategic approach, based on experience, innovation and customer proximity, allows organisations not only to adapt to a changing environment, but also to consolidate their leadership and project their value with clarity and coherence.

Let's talk about politicians

All living creatures, and even some viruses, live, we live, in groups. We can refer to their individual identity and we may be right. But we all have the experience that, depending on the group we are in, aspects, resources, qualities and even defects are brought into play, which in an individual way are...

Great reception of the first Observatory of the tenth anniversary of Proa Comunicación

The first Observatory of the year of the tenth anniversary of Proa Comunicación with the Secretary General of Vox, Javier Ortega Smith, has received a great reception from the public. Almost a hundred people gathered at the Club Financiero Génova in Madrid to listen to Ortega Smith, who spoke about the...

José Manuel Campa, or knowing how to communicate with data an explanation and a way out of the crisis.

The former Secretary of State for the Economy, José Manuel Campa, opened the 14th Congress of the Spanish Association of Private Equity Institutions (ASCRI) last Friday with a striking message about Spain's exit from the crisis. His speech, "Economic outlook for Spain and Europe", was not a review of the...

The secret keys to branding

Branding? Brand image? Relevance? A self-respecting brand needs to be more than just a logo, colours, an easy-to-remember sounding name, an attractive and memorable slogan, etc. In order for a brand not to remain so simple - and therefore so weak - it needs to...

Mercedes Asorey -- We are all judges

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

PROA Comunicación strengthens its team with the incorporation of Luis Barreda as account director

PROA Comunicación, communication and reputation management consultancy, announces the expansion of its team with the incorporation of Luis Barreda as account director. In this way, PROA Comunicación continues its commitment to senior professionals to offer its clients a differentiating consultancy service. Luis Barreda...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.