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In a business world in constant transformation, communication is no longer a complement but an essential strategic factor. Having a partner capable of integrating this dimension into the business vision is key to achieving sustainable growth. In this scenario, PROA Communication is positioned as an ally that enhances the reputation and performance of companies and institutions through customised corporate strategies.

With more than fifteen years of experience, PROA has helped organisations and leaders to communicate with rigour, transparency and effectiveness. Its value lies not only in a job well done, but also in the honesty and closeness of a team that offers personalised attention, ensuring that each client feels understood and supported. Each campaign and strategy is designed based on the real needs of the organisation, adopting exclusive and innovative approaches that ensure a differentiated and high-impact service.

PROA is firmly committed to senior talent, aware that experience is a fundamental asset in strategic communication. In a market that often prematurely discards experienced professionals, the company offers a space where their knowledge and experience are valued, thus reinforcing the quality of the service.

Its offering encompasses corporate communications, reputation management, visual identity, crisis communications, financial, internal, audiovisual, public affairs, executive training, litigation, sports sponsorship and corporate events organisation. This holistic approach has led PROA to be recognised as the Best Communication Agency in Spain in 2023 for the Ana Baschwitz Awards and to receive an award in 2024 from the Association of Businesswomen of Cantabria. In addition, it is part of the Top 31 Best Communication Agencies and Consultants in Spainaccording to The Advertiser.

PROA demonstrates that communicating well is not a luxury, but a driver of reputation and business. Its strategic approach, based on experience, innovation and customer proximity, allows organisations not only to adapt to a changing environment, but also to consolidate their leadership and project their value with clarity and coherence.

José Antonio R. Piedrabuena -- Stress during and after confinement

We are not in a position to deny that the confinement, the toxic environment of fragmentation created and maintained every day by some politicians, and their perverse trial balloons, has created stress, and continues to do so - adrenergic stress, because of the adrenalin. Adding this to the multiple insecurities of the citizen as a consequence of the...

It won't be so much what the brands do as the soul they put into it when they do it

A recent Kantar survey asked more than 30,000 consumers in more than 50 countries how they expect companies to act during the coronavirus pandemic. According to the survey, 75% of respondents said that companies should not use this crisis opportunistically for business purposes, and that they...

BCG Report - It's time to Reimagine Diversity, Equity & Inclusion

Companies must address the multiplicity of identities of diversity, equity and inclusion by redefining and understanding the needs of each individual, looking for patterns of difference, and devising solutions that address differences holistically, according to a new report from Boston Consulting Group (BCG). With more than 25,000 responses from 12...

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...

Beauty and lifestyle communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in a new video by Proa Comunicación how the media and journalistic work have evolved with the irruption of new technologies, also detailing in which channel she prefers to communicate.

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Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanueva, founding partner of Proa Comunicación, interviews Tomás Epeldegui, CEO of Degussa in Spain, a leading company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has helped Degussa to...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.