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Strategic communications, public affairs and digital marketing solutions

In a business world in constant transformation, communication is no longer a complement but an essential strategic factor. Having a partner capable of integrating this dimension into the business vision is key to achieving sustainable growth. In this scenario, PROA Communication is positioned as an ally that enhances the reputation and performance of companies and institutions through customised corporate strategies.

With more than fifteen years of experience, PROA has helped organisations and leaders to communicate with rigour, transparency and effectiveness. Its value lies not only in a job well done, but also in the honesty and closeness of a team that offers personalised attention, ensuring that each client feels understood and supported. Each campaign and strategy is designed based on the real needs of the organisation, adopting exclusive and innovative approaches that ensure a differentiated and high-impact service.

PROA is firmly committed to senior talent, aware that experience is a fundamental asset in strategic communication. In a market that often prematurely discards experienced professionals, the company offers a space where their knowledge and experience are valued, thus reinforcing the quality of the service.

Its offering encompasses corporate communications, reputation management, visual identity, crisis communications, financial, internal, audiovisual, public affairs, executive training, litigation, sports sponsorship and corporate events organisation. This holistic approach has led PROA to be recognised as the Best Communication Agency in Spain in 2023 for the Ana Baschwitz Awards and to receive an award in 2024 from the Association of Businesswomen of Cantabria. In addition, it is part of the Top 31 Best Communication Agencies and Consultants in Spainaccording to The Advertiser.

PROA demonstrates that communicating well is not a luxury, but a driver of reputation and business. Its strategic approach, based on experience, innovation and customer proximity, allows organisations not only to adapt to a changing environment, but also to consolidate their leadership and project their value with clarity and coherence.

Fidentiis Gestión entrusts Proa Comunicación to develop its communication strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación with the development of its communication strategy in Spain, with the aim of reinforcing its differential positioning as an asset manager specialising in active and flexible management, which achieves attractive and sustained returns over the long term, based on a style...

Diversification and business focus, values of specialised asset management communication

According to Inverco figures, the Collective Investment Institutions (CIIs) market in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume in CIIs (investment funds, pension funds, SICAVs, mutual funds, pension funds,...

Borja Bergareche: "Fake news is a problem of news distribution by algorithms rather than information quality".

"We must differentiate between fake news and disinformation", warned Borja Bergareche, director of digital innovation at Vocento, during his speech at the Proa Observatory, held at Degussa's headquarters. Bergareche spoke on 'Profitable journalism in the era of fake news and Silicon Valley platforms', clarifying the importance of...

Audrey Pascual, national champion in adapted skiing, silver at the Europa Cup --

The national champion of adapted skiing Audrey Pascual won silver in the Europa-Cup held this past weekend 27th and 28th November in Resterhöhe (Austria). This is the first of the international events that she will be able to face thanks to the sponsorship offered by Almar Consulting, a consulting...

Bárbara Yuste, Digital Communication Director of Proa Comunicación, recognized among 100 Women with Communicative Talent

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

Grand Reception of Proa Comunicación's first 10-year Anniversary Observatory

The first observatory of the year celebrated the tenth anniversary of Proa Comunicación, presenting the Secretary-General of the Vox political party, Javier Ortega Smith, as keynote speaker. The recent observatory has been remarkably well received by the public. Almost a hundred attendees gathered at the Club Financiero Génova in Madrid...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.