PROA Communicationannounces the expansion of its team with the arrival of Luis Herrero-Tejedor as a senior consultant. In this way, PROA Comunicación confirms its commitment to the incorporation of proven professionals, with the clear objective of offering its clients a consultancy service of excellence and strategic contribution.
Luis Herrero-Tejedor has a degree in Humanities and a Masters in Media Management from the University of Navarra. He has developed his career for almost a decade in media such as ABC y Digital Freedomwhere he was responsible for the Opinion section for more than three years. During this period, he consolidated his profile as a political analyst and editor, with a special focus on institutional affairs, economics and contemporary thought.
During his time as a journalist, he combined editing with writing columns, interviews and reports, as well as moderating public meetings with political, economic and academic leaders. After his time in the newsroom, he made the leap to consultancy at PROA Comunicación, where he brings his experience in strategic writing, context analysis, media management and reputational positioning.
With this addition, PROA Comunicación continues to strengthen its team with professionals with a deep knowledge of the media and institutional ecosystem.
For Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA Comunicación, "the incorporation of Luis Herrero-Tejedor represents an important strategic reinforcement for our current and future clients. His knowledge of the Spanish media ecosystem, his editorial experience and his ability to manage content of particular public sensitivity with rigour and judgement strengthen our capabilities in this stage of growth and consolidation that we have embarked on".
"In a hyper-connected world saturated with information - and misinformation - good communication is more vital than ever. I am excited to have the option of contributing my skills to what the professional team at PROA Comunicación already does excellently: helping to connect in a clear, sincere and coherent way the channels between the actors that make up our social, business and institutional fabric", said Luis Herrero-Tejedor.