News

Dialogue of the deaf

The public conversation is in crisis: dialogue has become an exchange of monologues where agreement seems impossible. Increasing polarisation has blocked any attempt at consensus on the major challenges facing business and the country.

The problem goes beyond politics. A lack of listening has seeped into our everyday conversations, impoverishing the quality of dialogue. We have forgotten that between perceiving and acting there must be a key step: thinking. Without this space for reflection, communicating becomes an empty exercise.

Constant distractions - from WhatsApp to social media to Netflix offerings - have eroded our ability to pay real attention to the other. Listening is not just about hearing words: it is about taking in the concerns of the listener, making them feel understood.

This shortcoming also affects democracy, which suffers because listening requires effort. Often we only listen until we get the general idea and then we withdraw into our own interests. While the other person is still talking, our mind has already switched off.

Relearning to listen requires inner calm and courage to sustain the discomfort it can generate. The lack of listening is compounded by the constant pressure to perform, which prevents full communication. Under such demands, it is difficult to truly perceive the person in front of us.

Recovering the quality of our conversations involves two essential steps: learning to listen and freeing ourselves from an obsession with productivity. Giving full attention, even to a stranger, can transform our relationships. Summer offers the perfect opportunity to try this change: turn off the mobile phone and turn on listening.

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze deeply the social and economic contexts, and to leave the areas where investment is...

Almar Consulting chooses PROA to manage its corporate communications strategy

ALMAR CONSULTING, a leading Spanish company in architectural and engineering services specialising in project management, has placed its trust in PROA for the development and execution of its corporate communication strategy. About to celebrate its first ten years of life, ALMAR CONSULTING is specialised in advising and managing the development of...

Formula 1 and its communication shortcomings

In these turbulent times we are living through with the closure of stadiums, circuits, pavilions, the postponement or cancellation of major sporting events such as MotoGP and F1 World Cup races, or the postponement or possible cancellation of sports leagues, Eurocups or even Olympic Games, it is time to make a...

The Secret Keys to Successful Branding

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...

Felipe VI and crisis communication

We are living through a few days of all kinds of emotions, all of them very strong. At a time when the coronavirus has paralysed our lives in their tracks, we are facing another scenario that deepens the crisis of the monarchical institution. Or perhaps strengthens it? Let's take a look at a case of...

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of five made for PROA Comunicación "Our genetic programming seeks simple, natural pleasures, nothing to do with what we are...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.