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Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. He also details the characteristics of the Covid Wiseprotec anti-Covid mask, a garment that inactivates the virus and which Gamma Health sells online exclusively in Spain, the UK and Latin America through ecommerce. gammasg.health (which has a 5% discount with the code DISCOUNT-PROA).

Gamma Health is the Diggia Group's health and protective equipment marketing company specialising in the supply of PPE and medical devices. Gamma Health has the exclusivity in Spain for the online marketing of the WiseProtec mask, the first reusable mask that inactivates COVID-19.

The WiseProtec mask is reusable, waterproof, odour neutralising and retains its antiviral properties after more than 50 washes. In addition, it is designed with a biocidal coating that neutralises Covid-19 when it comes into contact with its surface.

-- Interview with Eva Novoa, Director General of SOERMAR

PROA interviews Eva Novoa, general manager of the SOERMAR Technological Centre Foundation, an entity made up of small and medium-sized private Spanish shipyards, which will be 20 years old in 2022. In it, she reflects, among other issues, on the trajectory and the main projects of SOERMAR, the current situation of the naval sector, the...

Red lines

The reconstruction phase will soon begin, in which we have to be on site to avoid the damage that can occur to one of the social systems that, although perfectible, works best in our country: the pension system. There is no doubt that Spanish and European bodies are preparing documents...

Artificial intelligence, the big revolution for business

All technology experts agree that artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the case of Spain, although companies are aware of the value of this revolution, they are still quite cautious...

"Companies can be penalised for mistakes of their employees in competitive activities".

Companies must know that they can be sanctioned for any prohibited activity that their employees perform with regards to competition and that fines can be up to 10% of their sales figures of the previous year. That was the resounding message that Amadeo Petitbò, former spokesperson and president of the...

-- Valentine's Day, an opportunity for brands

With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, 14 February is a day to celebrate love, which, although for some is a commercial day, has become a key opportunity for brands to celebrate their love...

Video summary of the Proa Communication Observatory by Olga Cuenca

"The secret of success is hard work, continuous training and being with others, not shutting yourself away, negotiating, sharing points of view", summarised Olga Cuenca, doctor, founder and former executive president of Llorente y Cuenca, artist (Ty Trias is her heteronym) and consultant in several companies, at the Proa Observatory held on...

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Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

More conversations, more ideas, more PROA. Follow us on our networks.

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