News

Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. He also details the characteristics of the Covid Wiseprotec anti-Covid mask, a garment that inactivates the virus and which Gamma Health sells online exclusively in Spain, the UK and Latin America through ecommerce. gammasg.health (which has a 5% discount with the code DISCOUNT-PROA).

Gamma Health is the Diggia Group's health and protective equipment marketing company specialising in the supply of PPE and medical devices. Gamma Health has the exclusivity in Spain for the online marketing of the WiseProtec mask, the first reusable mask that inactivates COVID-19.

The WiseProtec mask is reusable, waterproof, odour neutralising and retains its antiviral properties after more than 50 washes. In addition, it is designed with a biocidal coating that neutralises Covid-19 when it comes into contact with its surface.

-- Parallel trial set for sentencing

The business world still thinks of court reporting as something alien to the business world, perhaps as something that is not part of current affairs and politics. However, the reality is that well-managed litigation reporting has become a key aspect of a company's reputation. Every...

Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former Ciudadanos MP, participates in a new PROA video in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his time in politics. Finally, he highlights...

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

Presence and Cosmetics

When I started coaching 15 years ago in Spain, the problem was that no one knew what coaching was. They not only did not know what it was but the did not know how to pronounce the Anglo-Saxon word with its origin from sports. Now the problem that I have...

Communicating brand purpose

The communication of brand purpose is more important than ever for the reputation of companies. In this context, Pilar Larrea, director of communication in mass consumption, explains why it is important and what the purpose of companies should be like in an interview conducted by Jaime Lobera, consultant at...

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. This video can be reproduced as long as PROA...

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Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

More conversations, more ideas, more PROA. Follow us on our networks.

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