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Believe, Proa Comunicación congratulates IESE Business School

As IESE alumni, Believe, Proa would like to congratulate the school that inspires us to try to work for a better world every day.

"What makes IESE Business School unique? Our belief in the profound impact that anyone in business can have on the world.
We believe in striving, day in and day out, to make sure that the work we do matters. We believe that education is the light of a brighter future. We believe that all of us, regardless of the country we come from or the language we speak, must help build tomorrow. We are IESE Business School. Believe."

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

PROA moves up seven places to rank 24th in the Best Communication Consultancies Ranking

Professionals and companies have recognised the strategic role of corporate communication as a driver of competitiveness and reputation in the current economic environment. The consulting firm PROA Comunicación has established itself as one of the best communication consultancies in Spain, according to the ranking compiled by El Publicista based on...

-- PROA manages the communication of the International Seminar '20 years of FIL: Democracy and Freedom'.

On the occasion of the 20th anniversary of the International Freedom Foundation (FIL), an organisation presided over by the Nobel Prize for Literature Mario Vargas Llosa, renowned representatives of Latin American and Spanish politics met on Thursday 20 October at the seat of government of the Community of Madrid, in...

-- PROA incorporates Dolors Marco to head the new Health, Pharma and Medical Technology area.

PROA Comunicación, a consultancy firm specialising in building and managing the reputation of companies and their executives, has hired Dolors Marco to head the new Health, Pharma and Medical Technology area, a unit that was created as part of the consultancy firm's expansion and consolidation project. This incorporation has resulted in...

Lucía Casanueva - "The political class should get closer to citizens".

The newspaper 20 minutos has published an in-depth interview with Lucía Casanueva, managing partner of PROA Comunicación. We share its content, originally published on the newspaper's website: Lucía Casanueva manages an approachable discourse, which is not overpowering. She communicates, above all, with her calm words, her strategic caution and her curious gaze. She is 48 years old and created...

Lack of expertise and training, the main cause of miscarriages of justice in financial matters

IESE professor Pablo Fernández opened the Degussa Meetings, organised by Proa Comunicación, with a talk in which he analysed real cases he has come across in the more than 150 trials and arbitrations in which he has taken part on the President of the Government's decision to change his...

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