News

The four basic principles of crisis communication

Four are the principles "1 hour cash advance no fax"The basic principles that should define any crisis communication strategyThe following are some of the key elements: anticipation, agility, quality of information and veracity.

The in advance requires planning and implies the prior existence in the company of a communication plan and a crisis manual. These two tools become beacons that will guide our actions during the crisis. Without them, the chances of success are drastically reduced.

If the agility is a desirable quality in any business process, in a crisis environment it becomes essential. Basically, it is about taking the bull by the horns, reacting in real time to events and being especially diligent in decision making.

Organisations' communications departments are usually concerned with the quality of information they generate. In a crisis scenario this should be their top priority, and the effort should be focused on providing information accurate, reassuring, up-to-date and dynamic (by setting up information points throughout the day).

There is no good or bad information, only true or false. The veracity becomes a company's main business card in the eyes of journalists who have an obligation to tell their audiences what is going on. Misrepresenting reality leads to an immediate loss of credibility, the best asset of "...".1 hour loans no credit check"any company.

On the basis of these four principles, it is possible to establish a series of guidelines for action which will contribute to the crisis being channelled in a way that is favourable to our interests:

- React immediately (the first 24-48 hours determine the impact it will have on the company's image).

- Media Relations (only known and verified facts should be explained).

- Caring for the dealing with relatives of affected people and potential victims.

- Convene a press conference as soon as there is positive news.

- The company must explain:

- What happened
- What is being done to remedy the situation
- Measures to be taken to ensure that this does not happen again

- In the event of a tragedy, the chairman or chief executive officer must go to the scene of the crime.

Although all experts agree that in communication no crisis is routine, the truth is that if the person piloting the ship during the storm (preferably a dircom) respects the principles outlined above and acts according to the guidelines described above, the risks of shipwreck will be exponentially minimised.

Joaquín Rodríguez Villar

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for "Corporate Governance and Gender Diversity." The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value...

"Gold is a form of money that may even deserve to be called the last means of payment".

The chief economist of Degussa, Thorsten Polleit, points out that low interest rates, high debt, political instability and "the safety net of central banks" are the main dangers of the European economy Low interest rates, high debt, political instability, "without forgetting the safety net of central banks", are the main...

-- Lucía Casanueva and Valvanuz Serna Ruiz in the guide of Top Women in Communication

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list drawn up by Top Comunicación of women who are a reference in the profession, from company communication directors to CEOs of communication agencies. Lucía Casanueva is an expert in corporate, financial and corporate communications....

It won't be so much what the brands do as the soul they put into it when they do it

A recent Kantar survey asked more than 30,000 consumers in more than 50 countries how they expect companies to act during the coronavirus pandemic. According to the survey, 75% of respondents said that companies should not use this crisis opportunistically for business purposes, and that they...

Antonio Belmonte at the Proa Observatory: "Communication must be where the information is".

Antonio Belmonte, Director of External Communication at Deloitte, defended with this forceful phrase the need for communication directors to form part of the management committees of companies in a new session of the Proa Observatory. On this occasion, the presentation was dedicated to 'Communication at Deloitte:...

Innovation and Communication, the perfect tandem

The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one discipline in particular that is immersed in a real transformation, it is the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The four basic principles of crisis communication

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.