Lucía Casanueva and Valvanuz Serna RuizPROA's managing partners, have been included in Top Comunicación's list of women who are a reference in the profession, from company communication directors to CEOs of communication agencies.
Lucía Casanueva is an expert in corporate, financial and crisis communications. She has worked in leading multinationals in the sector such as LLYC, Kreab and Edelman and in different countries for twenty years. Her professional career includes the crisis communication management of the train accident in Santiago de Compostela in 2013, advising on OHL's entry into Inmobiliaria Colonial, the communication strategy of the Room Mate hotel chain until it became a leading company in the sector, and the development of the company's communication strategy. love brand and corporate and operational advice to clients from various sectors such as Lacoste, Artá Capital or Mercapital. This remarkable experience led him to found PROA in 2009.
Valvanuz Serna Ruiz specialises in corporate communications, mainly in the FMCG and professional services sectors. After more than twenty years of experience in companies such as LLYC, Porter Novelli, Ketchum and MC Dilo, Valvanuz has extensive experience in the creation, development and execution of comprehensive communication plans for national and international clients from different sectors such as Diageo, Talgo, Citigroup, Philip Morris, Colgate, Telefónica, La Sirena and KPMG, among others. In 2015, she joined Lucía to lead PROA and position it as the benchmark consultancy for effective communication.