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Digital communication, key to company strategy

Barbara YusteDirector of the Digital Communication Areaexplains why digital communication is important, what its contributions are and what its tools are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential tool in any communication strategy that aims to grow in the digital environment. An environment, by the way, that is constantly changing and in which new and better tools are appearing every day with which companies can connect with their audiences.

Digital communication is important for companies for two main reasons:

It is the best channel to maintain a constant flow of information and therefore allows us to get much-needed feedback from both external and internal audiences;
It is the ideal platform to connect with our audiences and take our messages to audiences we would not otherwise reach.

Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

Hismael Doval gives a workshop on innovation at the headquarters of Proa Comunicación

Hismael Doval, Innovation Manager of Deloitte, has given a workshop on its specialty to Proa Comunicación employees at the agency's headquarters. "The workshop was held at the beginning of his speech, in which he said: "Innovate is to implement a creative idea with the purpose of creating value for customers. Through a video and questions that...

David Córdova at the seventh edition of the "Observatorio Proa de la Comunicación".

The seventh edition of the "Observatorio Proa de la Comunicación" was held on Friday 14 December. On this occasion, the guest speaker was David Córdova, the architect and promoter of the concept of normalisation of lobbying in Spain. Córdova is a founding partner of Vinces, a firm specialising in public affairs, regulatory affairs and...

José Luis Martínez-Almeida: "The centre-right cannot stay at home on 26 May".

"The centre-right cannot stay at home on 26 May", insisted José Luis Martínez-Almeida, PP candidate for Mayor of Madrid, repeatedly during his speech at the Observatorio Proa Comunicación with a presentation entitled 'Recovering Madrid for all', held at the Hotel Wellington. Martínez-Almeida put a special...

Great success of participation in José Luis González-Besada's lecture at the Proa Observatory

The presentation by José Luis González-Besada, Director of Communication and Institutional Relations of El Corte Inglés, at the Proa Observatory, where he spoke on 'Communication in large corporations', aroused the interest of a large number of communication directors and company managers.

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ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk 'Spain today: how they see...

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Digital communication, key to company strategy

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