News

Digital communication, key to company strategy

Barbara YusteDirector of the Digital Communication Areaexplains why digital communication is important, what its contributions are and what its tools are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential tool in any communication strategy that aims to grow in the digital environment. An environment, by the way, that is constantly changing and in which new and better tools are appearing every day with which companies can connect with their audiences.

Digital communication is important for companies for two main reasons:

It is the best channel to maintain a constant flow of information and therefore allows us to get much-needed feedback from both external and internal audiences;
It is the ideal platform to connect with our audiences and take our messages to audiences we would not otherwise reach.

Proa Comunicación Helps Organise the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organisation of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference's communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video. In...

PROA Report -- A Dummies' Guide to the European Funds

Knowing the criteria of the European Union allows us to foresee the lines of action of the Spanish Government and the Autonomous Communities when it comes to distributing loans and subsidies. It will be as important to comply with the indicated requirements as it will be to correctly articulate private collaboration with the different levels of the Administration...

PROA develops the Marqués del Atrio Group's online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

"Silence is not profitable in communication".

Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, "the important thing is to inform, to...

Lucía Casanueva -- Loneliness does not understand cookies

Juan Antonio Samaranch: "The Olympic Games generate 5.7 billion euros in revenue".

The headquarters of the Col-legi d'Economistes de Catalunya (CEC) in Barcelona hosted last Thursday 13 July the conference "Challenges of Olympism in the 20th century" by the vice-president of the International Olympic Committee (IOC) Juan Antonio Samaranch, coinciding with the 25th anniversary of the Barcelona'92 Olympic Games.

...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Digital communication, key to company strategy

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.