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Digital communication, key to company strategy

Barbara YusteDirector of the Digital Communication Areaexplains why digital communication is important, what its contributions are and what its tools are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential tool in any communication strategy that aims to grow in the digital environment. An environment, by the way, that is constantly changing and in which new and better tools are appearing every day with which companies can connect with their audiences.

Digital communication is important for companies for two main reasons:

  • It is the best channel to maintain a constant flow of information and therefore allows us to get much-needed feedback from both external and internal audiences;
  • It is the ideal platform to connect with our audiences and take our messages to audiences we would not otherwise reach.

Simple and direct messages, key to Vox's social media strategy

In recent years, social networks have become the new source of votes for political parties and their leaders. The immediacy and the capacity for viralisation offered by these channels are two ingredients that have been captivating politicians when it comes to communicating their messages to the public....

Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

Marqués del Atrio Group

Graphic design and corporate identity
UPDATING THE CORPORATE IDENTITY OF A WINERY GROUP...

Millennials and the political role of the EU

The European elections, the construction of Europe and how the younger generations perceive and deal with these issues has been the subject of a study promoted by Vinces, an independent consultancy specialising in Public Affairs, and presented a few days ago in Madrid. The preparation of the report "European elections from a European perspective" was...

Check on the King Steven Spielberg

It is obvious that any communication campaign must be sustained over time. The peculiarities of each sector or company determine a specific strategy and, nevertheless, the common denominator of communication is time and dedication, in addition, of course, to professionalism. In a world...

-- Ontier

Audiovisual Communication
Position a leading law firm in creative solutions...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.