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Digital communication, key to company strategy

Barbara YusteDirector of the Digital Communication Areaexplains why digital communication is important, what its contributions are and what its tools are. Digital communication today is not an option, but a necessity for any company. It is and must be an essential tool in any communication strategy that aims to grow in the digital environment. An environment, by the way, that is constantly changing and in which new and better tools are appearing every day with which companies can connect with their audiences.

Digital communication is important for companies for two main reasons:

It is the best channel to maintain a constant flow of information and therefore allows us to get much-needed feedback from both external and internal audiences;
It is the ideal platform to connect with our audiences and take our messages to audiences we would not otherwise reach.

Doubles in scorched earth

Situated in a vague (and apparently mobile) middle ground between the parliamentary debate and the party rally, television debates have been increasing in multiples of two: there have been two debates of the number one candidates, two debates of other candidates (in Barcelona, for example, in...

"The most diverse organisations have a competitive advantage in their markets".

"The most diverse organisations have a competitive advantage in their markets", said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the 'Report to promote the creation of value and equality in companies: proposals to move forward', which was supported by...

Successful Organization of the XIV Jornadas Científicas de la Fundación Alicia Koplowitz

Proa Comunicación has once again successfully organised the XIV Scientific Conference of the Alicia Koplowitz Foundation held on October 24 and 25 at Mutua Madrileña. Conference attendance as well as media coverage has been even more excellent this edition. During the last day, Alicia Koplowitz, president of the foundation, a...

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Comunicación, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOU, a space for interviews with figures in communication and entrepreneurship. Lucía Casanueva and Javier Cabedo Figueredo take a look at the history of PROA, its corporate culture, its story, how it is...

Antonio Belmonte at the Proa Observatory: "Communication must be where the information is".

Antonio Belmonte, Director of External Communication at Deloitte, defended with this forceful phrase the need for communication directors to form part of the management committees of companies in a new session of the Proa Observatory. On this occasion, the presentation was dedicated to 'Communication at Deloitte:...

Proa Comunicación participates in the meeting of Fuencisla Clemares in FEDEPE

The managing partners of Proa Comunicación have participated in the FEDEPE Meetings-Colloquium Cycle. On this occasion, Fuencisla Clemares, general director for Google Spain and Portugal was presented with the FEDEPE Leadership Award for Female Directors 2017. "The beginning is the most important part of any task" said Ana Bujaldón, president of FEDEPE....

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Digital communication, key to company strategy

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

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