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Dr. José Antonio Rodríguez Piedrabuena -- Interview with Miguel Ángel Poblete, PhD in volcanic geomorphology

The Dr. Rodríguez Piedrabuena interview with Miguel Ángel Poblete, PhD in volcanic geomorphology and professor at the University of Oviedo.on the current volcanic situation. Through an analysis of the eruption of La Palma and the volcanism of Campo de Calatrava, Poblete explains the importance of geography and how its study allows numerous benefits to be obtained for the environment. 

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The Challenges facing Spain's Brand

Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...

This Is How you Design a Digital Communication Strategy for a Tourist Destination

The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and "communication 2.0" in making tourism-related decisions and in the brand image of destinations ....

National Security and COVID-19

The objective of Security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve it, properties, health, food, communications, etc. To do so, it is necessary to determine the vulnerabilities of the system to be secured. Because in this way the risks can...

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

Training in Leadership

Pino Bethencourt, leadership coach and founder of Club Comprometidos, details how leadership training ought to be and what the optimal model should be. Many coaching and executive training programs promise quick and visible results on an individual, team or company level. However, the means used to attain these ends rarely...

José Antonio R. Piedrabuena -- The only drug for the brain and ageing

Ageing leads to functional changes in the hippocampus, a brain structure that is critical for learning, causing the ability to learn new tasks to decline with age. At the cellular level, synaptic contacts, synaptic strength and plasticity are reduced, hippocampal neurogenesis decreases with age, and...

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