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The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

Dircomfidential has echoed the Proa Communication Observatory that was held on 10 May with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the general, regional and municipal elections, which will take place on Sunday 26 May.

The presence of politicians in this type of meetings is proof of the growth that the area of Public Affairs is experiencing within communication agencies, which seek to become a fundamental part of the public debate that is generated in society, especially at election time. As Lucía Casanueva, managing partner of Proa Comunicación, explains in the article, the aim of these actions is to generate "a fruitful dialogue with business people", in which "the politician does not resort to the typical argument".

You can access the video with Martínez-Almeida here.

How to create value in Private Equity through communication

Proa Comunicación has conducted a market study on the communication habits of Private Equity in Spain. To do so, it has analysed the practices of the main GPs, LPs and advisors in the Spanish private equity industry. Despite the fact that communication in the sector has evolved a lot...

Lucía Casanueva -- Loneliness does not understand cookies

Family Office Consulting trusts in PROA for its communication management

Family Office Consulting is a company that offers wealth advisory, asset management, discretionary investment, capital preservation and organic growth services to high net worth clients, and has broad expertise in the financial, energy and real estate world. With a Private Banking approach based on a stable and long-term customer relationship,...

Spain's reconstruction, with Ana Pastor

Ana Pastor, vice president of the Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated the first post-COVID PROA Observatory on Thursday, July 23, with a talk on the activity and results of the aforementioned commission, whose documents were submitted to a vote the day...

ASTI Mobile Robotics

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Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...

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