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Ricardo Cuevas García -- SORA: Limited AI, unlimited humans

Our account manager Ricardo Cuevas García has written in PRECISELY/MINENTLY the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, managers and communication professionals should embrace its adoption with logic and respect.

Madrid hosts the Maelicum Gala for the benefit of Civil Guard orphans

On Saturday 28 October, the Gala Maelicum will take place at the Teatro Monumental in Madrid to benefit the orphans of the Guardia Civil. An extraordinary concert for violin that will feature international music figures such as the maestro Rossen Milanov and the violinist Blake Pouliot,...

Proa Comunicación collaborates with "Drops for Life", the Emalaikat Foundation's charity dinner on World Water Day

On 22 March, to celebrate World Water Day, the charity dinner "Drops for Life" will take place. This event, organised by the Emalaikat Foundation, will be held in the restaurant El invernadero de los Peñotes and will have the collaboration of Proa Comunicación....

PROA, official communications consultant for the Vargas Llosa Chair and the International Foundation for Freedom

PROA, a communications and reputation management consultancy, has signed a collaboration agreement by which it becomes the official communications consultant of the Vargas Llosa Chair and the International Freedom Foundation (FIL). The agreement is based on the great interest shown by the...

-- New Horizon Capital chooses PROA to develop its communication strategy

New Horizon Capital (NHC), a company specialising in the development of models based on Artificial Intelligence that combines the most advanced technological tools with in-depth knowledge of the real economy, has entrusted PROA with the development of its communication strategy. NHC is a company that has launched a...

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

--PROA incorporates Pablo Gasull as a consultant

PROA maintains its course and expands its team with the incorporation of Pablo Gasull as a consultant. The aim of the consultancy firm is to continue with its growth strategy and create a team with a multidisciplinary approach. Gasull began his professional career collaborating with Audacity Partners in various marketing strategies for...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.