News

WikiSafe, a service that allows companies and managers to take control of their reputation on Wikipedia, is born.

THIS SERVICE MITIGATES RISK BY ENSURING THAT INFORMATION IS ACCURATE, OBJECTIVE AND ALIGNED WITH WIKIPEDIA'S POLICIES.

In the digital age, Wikipedia has established itself as a key reference for corporate and personal information. Its value lies in the collaboration of thousands of editors and experts, in content control systems and in the traceability of each modification: each edit leaves a history that allows us to know what was changed, when and by whom. However, this openness also makes it vulnerable: malicious, promotional or misrepresentative edits can affect the public perception of companies and individuals.

Faced with this reality, Proa Communication has launched WikiSafea service designed to enable companies, managers and public figures to protect their reputation on Wikipedia. The initiative stems from a growing concern about incorrect or outdated information circulating on the platform, which directly impacts the image of the actors involved. Increasingly, Wikipedia has become the initial reference for journalists, investors and citizens, making it essential to manage the digital presence in a proactive and ethical manner.

WikiSafe's operation combines strategy and technique. The client's presence on Wikipedia is analysed in detail, identifying errors, gaps or potentially harmful content. Based on this diagnosis, an action plan is developed that may include the creation, editing or restoration of pages, always respecting the platform's neutrality and verifiability policies. The Proa Comunicación team selects objective and contrasted sources to guarantee that the information is truthful and reliable, avoiding any promotional or subjective content.

This service mitigates risks such as the dissemination of misinformation, manipulation of data, publication of irrelevant details or lack of presence on Wikipedia, which can be perceived as opacity. By managing information responsibly, WikiSafe ensures that digital reputation reflects reality accurately and fairly, strengthening the credibility of companies and their managers.

In a world where first impressions online can determine the trust of customers, investors and the media, WikiSafe becomes a strategic tool. The aim is not to control the information, but to guard it with rigour, ethics and transparency, while contributing to the reliability of Wikipedia as a global reference source.

They also argue that WikiSafe does not seek to control information, but to manage it responsibly.. "Our goal with WikiSafe is to ensure that the information available reflects reality accurately and fairly, without manipulation. This ethical approach not only protects the reputation of our clients, but also contributes to Wikipedia's credibility as a trusted source.

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

Why do they call it a press conference when they mean a press release?

Part of the crisis caused by COVID-19 is affecting the relationship between the government and the media. Last week, around half a thousand journalists, as well as the main associations that represent them, supported a manifesto entitled 'The freedom to ask' to protest against the system implemented by the Executive...

PROA Comunicacion signs strategic alliance with Brand Dawson to strengthen its digital marketing capabilities

The communications and public affairs consultancy PROA Comunicación has announced the signing of a strategic alliance with the agency Brand Dawson to strengthen its digital marketing capabilities focused on reputation management and positioning of its clients in the market. Through this alliance, PROA Comunicación will develop an area of digital...

PROA Comunicación increases revenues by 36% in 2025 and consolidates the foundations for a new phase of growth and diversification.

The consultancy firm forecasts annual revenue growth of 25%-30% until 2028, which will double its turnover in three years. Thanks to a loyal portfolio of clients, the work developed during 2025 and the increased influence PROA Comunicación has in the public debate, the company will be able to...

The economic and social consequences of the pandemic: facing a calculable recession (II)

In this second article, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, together with Antonio Rueda, analyses the economic slowdown in Spain and the collapse of the stock market. The state of alarm The economy...

Keys for banks to improve their reputation

The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to put...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.