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Inspiring Girls incorporates Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, to its Advisory Board.

The Foundation works to increase girls' self-esteem, career ambition and job prospects through the experience of women volunteers from all sectors.

This collaboration is intended to reinforce the Advisory Council's strategic vision on reputation.

The Inspiring Girls Foundationwhich works to increase girls' self-esteem, career ambition and job prospects through the experience of women volunteers from all sectors, has added Lucía Casanueva and Valvanuz Serna, managing partners of the strategic consultancy Lucía Casanueva and Valvanuz Serna to its Advisory Board. PROA Communication.

The Advisory Board of the Inspiring Girls Foundation is made up of a group of personalities of great prestige and recognition in their respective fields who have demonstrated a true commitment to the objectives of the foundation and who carry out fundamental work to achieve real equality.

The addition of Lucía Casanueva and Valvanuz Serna Ruiz aims to strengthen the Advisory Board's strategic vision on reputation, so that with a strategic approach to communications and public affairs, and the experience of both, the growth of Inspiring Girls will be boosted.

Marta Pérez Dorao, president of the Inspiring Girls Foundation, comments: "We are very happy to incorporate two women of reference, Lucia Casanueva and Valvanuz Serna Ruiz, because, in addition to providing us with advice, they will be two key ambassadors of the project, to promote real equality of opportunities for the girls of today, the women of the future".

"It is an honour to be part of the Inspiring Girls Advisory Board and to contribute to such a relevant cause as empowering new generations of women with a commitment to strategically raise communication and reputation," says Lucía Casanueva, managing partner of PROA.

For her part, Valvanuz Serna Ruiz, managing partner of PROA, stressed that the consultancy firm "firmly believes in the power of example and in the transformative impact of female role models and that is why, at PROA, we assume with enthusiasm and responsibility the commitment to promote real and effective equality".

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