Manuel García Ramírez -- COVID-19 and the different types of security
Security is generally thought to be only physical, and in some cases logical if it affects programs or technology. But people are always the ultimate...
Eduardo Rodríguez Rovira -- Confine viruses, not people
This phrase makes sense, as does the reflection that in historical epidemics the sick were confined to the sick, not to the healthy.
The financial industry takes on the transformation of the business after COVID-19
In its second analysis of the transformation of the banking business brought about by COVID-19, the Boston Consulting Group (BCG) focuses on the impact on business profitability in a group of banks in the US and Europe, and the client's vision of the new dynamic of relationship with his entity that will bring about the new [...]
Time of doubt, savings and simplification
The knowledge is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world around us or that could surround us. It is for all this that we continue to be amazed and to search around us for these elements. There are also discoveries that are [...]
Coronavirus and security in the European Union
Since a few months ago the coronavirus is a priority due to how it is affected the countries of the European Union (EU) beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak began, we were alerted to [...]
Paz Martin -- "Whenever there's a crisis, women's rights slow down".
Paz Martín, president of BPW Madrid, analyses in this interview with PROA Comunicación the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in 1930 are still very much in force because the changes in the [...]
Innovation is no longer an option
Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 ‘new situation’ points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes of innovation and digital transformation [...]
Spanish consumers will change their consumption habits in the new normality
One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce In this context, the winners will be [...]
Rethinking communication
In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: "one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and thinking about how to live [...]
The crises that are coming
No, I'm not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end point of the communicator's burden. Anticipation will help us spend time on prevention, and if something cannot be [...]
There is hope for hope?
I never thought that the context in which I wrote about boards of directors in Spain was so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since with all humility I admit that I feel incapable of anticipating what will be the future [...]
Human sociability pre and post-COVID-19
Human sociability is a fact of common experience. Since prehistoric times, the social appears as a characteristic of human life that implies union and coexistence in order to survive. There are many evidences of the fact that human beings live and coexist in society, but what is the origin of this human sociability? Basically there [...]