Keys to the transformation of the financial sector brought about by the coronavirus
A group of experts from the strategic consulting firm Boston Consulting Group (BCG) has prepared a report on the impact of COVID-19 on the global financial industry. An impact that these experts consider to be very profound, insofar as it will accelerate the transformation of the sector towards a different scenario of best practices and priorities to the current one. Changes [...]
Business communication post-COVID-19
We are living in a scenario of total crisis in the health, economic and social spheres. Faced with an unprecedented situation, there is no script that allows us to know which decisions are the right ones at any given moment. In this context, the interventions of the Minister of Labour are a nonsense for the employers who strive to maintain jobs and to [...]
It won't be so much what the brands do as the soul they put into it when they do it
A recent Kantar survey asked more than 30,000 consumers in over 50 countries how they expect companies to act during the coronavirus pandemic. According to the study, 75% of respondents said that companies should not use this crisis opportunistically to promote their brand. By [...]
Laura González-Molero: "There is going to be a new normality in which digitalisation will be a very important pillar".
In this interview with Proa Comunicación, Laura González-Molero, president of the Asociación para el Progreso de la Dirección (APD), analyses the economic crisis that the confinement measures established by the coronavirus are going to unleash in Spain. He admits that if in March the priority was [...]
There is only one future: building trust
The virus not only leaves thousands dead - the most painful and serious - but also leaves a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic talk of a very different, very new, but perhaps more supportive and ecological future. The apocalyptic ones, what [...]
Post-COVID 5.0
A crisis (a word derived from the Greek κρισις meaning “to separate” and “to decide”) is a crossroads where dangers and opportunities intertwine. After more than a month of home confinement and teleworking, we have already been able to learn international best practices for early pandemic management and organisation of the response to a pandemic.
National Security and COVID-19
The objective of Security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve it, properties, health, food, communications, etc. To do so, it is necessary to determine the vulnerabilities of the system to be secured. Because in this way the risks can be evaluated and these can be [...]
From lockdown to Spain 2.0
In pre-confinement Spain, work was being done on the digitalization of our economic and social reality, but without pace. The apostles of the physical still found an echo to their arguments and more in a community where socialization is an essential part of the character. In a few days we learned that pandemics can be [...]
National Security in COVID-19
The objective of security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve this, such as property, health, food, communications, etc. To do this, the vulnerabilities of the system to be secured must be determined. This is the way to evaluate the risks and, once these have been assessed, to draw up a Security Plan that complies with the [...]
From Confinement to Spain 2.0
In pre-confinement Spain, the digitisation of our economic and social reality was being worked on, but without rhythm. The apostles of the physical still found an echo for their arguments, especially in a community where socialisation is an essential part of the character. In just a few days we have learned that pandemics can repeat themselves and [...]
Communication strategy for the epidemic: information by flood
Information crisis management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it must contribute to success and not put sticks in the wheel, not become an additional problem. Like the good referee in a disputed game: go unnoticed, do not [...]
Why do they call it a press conference when they mean a press release?
Part of the crisis caused by COVID-19 is affecting the relationship between the government and the media. Last week, around half a thousand journalists, as well as the main associations that represent them, supported a manifesto titled ‘The freedom to ask’ to protest against the system implemented by the Executive to face the press conferences [...]